Article Archive: Digital Marketing

How-To: Google AdWords Basics for Banks and Credit Unions

Subscribe to The Financial Brand via email for FREE!A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have yet to embrace this powerful approach to marketing. AdWords is Google’s flagship advertising product and. Read More

Compliance Crack Down on Social Media Coming?

Subscribe to The Financial Brand via email for FREE!When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or service within the constraints of a 140-character tweet while still adhering to regulatory requirements? In July, the U.S. Food & Drug Administration. Read More