How Financial Institutions Are Turning AI Into ROI
Financial institutions are beginning to explore how artificial intelligence decrease costs, enhance revenue, reduce fraud and improve the customer. Read More
Data Analytics
Bank Execs Are Misaligned On Technology and Analytics
Many executives in the banking industry aren't just out of touch with consumers and the external market. They are out of touch internally... with each. Read More
The Rise Of Machine Learning And The Risks Of AI-Powered Algorithms
With computers using the power of AI to build and refine mathematical models on their own, financial institutions must manage new. Read More
Artificial Intelligence Needs a Strong Data Foundation
The success of any AI initiative hinges on the data collected — from channel usage and geolocational data, to consumer beliefs and. Read More
Leveraging The Power of Behavioral Science in Banking
Machine learning and digital technology are being increasingly used by the financial services industry to change consumer financial. Read More
8 Steps To Make Data Analytics Part Of Your Bank’s Core DNA
Leveraging data is the key to driving growth, but financial institutions need to cultivate new analytics capabilities. Read More
3 Ways To Beat Tech Giants and Fintech Firms With Behavioral Marketing
Traditional marketing needs to be replaced with behavioral marketing, using real-time data and advanced analytics to drive. Read More
Advanced Analytics And The Future of Digital Lending
Succeeding as a digital lender goes beyond a great loan app to include a complete transformation of the lending process. Read More
Banking Needs An ‘Amazon Prime’ Marketing Strategy
Amazon Prime provides a level of customer experience that other industries, like banking, must follow to. Read More
The Power of Self-Service Data Analytics in Financial Services
Banks and credit unions must move beyond using customer data purely for internal reports, and start using it for great customer. Read More
SoFi Wants to Steal Your Most Coveted Customers
SoFi, one of the fastest growing fintech challenger banks, is expanding into checking accounts and wealth management. Read More
Three GDPR Challenges and Opportunities For Financial Marketers
The EU's General Data Protection Regulation (GDPR) and ePrivacy regulations are forcing banks to rethink data-driven marketing. Read More
Banking Needs Deeper Customer Insights to Remain Relevant
The ability to differentiate and deliver better customer experiences in banking requires leveraging enhanced data and advanced. Read More
Insights, Analytics and Personalization in Financial Marketing
Personalization and context are more important than ever. That's where data analytics and business intelligence come. Read More
Banking Must Move From Mobile-First to AI-First
Combine artificial intelligence (AI) with big data, advanced analytics and digital technology to deliver an enhanced banking customer. Read More
Achieving Advanced Financial Marketing Maturity
Most banking organizations continue to be in the early stages of financial marketing maturity, lacking big data and advanced analytic. Read More
Are The Goals for Marketing Analytics (and Your CMO) Unrealistic?
With the rise of data analytics, the burden for growth falls increasingly to marketing. CMOs are now in the crosshairs, but is all the pressure placed on them. Read More
5 Steps to Jumpstart Your Own Netflix Model in Banking
Banks and credit unions can mirror the success of Netflix by utilizing data analytics to create powerful cross-selling. Read More
What Is Your Bank’s Big Data IQ?
What's your financial institution's level of proficiency with big data? Take this six-question self-test to see how your advanced analytics efforts measure. Read More
The AI Marketing Revolution Comes to Banking
Artificial intelligence and machine learning are reshaping banking, including the ways in which financial institutions manage their marketing. Read More