How Financial Institutions Can Take Amazon’s Approach to Website Personalization
Here's how one credit union has quickly generated impressive results by transforming its website into a data-driven. Read More
Article Archive: Data Analytics
Removing Workplace Friction Helps Financial Institutions Improve CX
COVID-19 has decentralized bank and credit union workforces, making it critical to empower employees by instilling a data-driven. Read More
Creating Better CX in Banking Requires More Focus on Personalization
Data-driven approaches to developing new ways to serve the needs of individual consumers can ensure survival of banks and credit. Read More
Retooling CX Strategies in Banking for the Post-COVID Reality
Data — finding, analyzing and benefiting from it — drives personalization and customer experience. Improving its use is getting a. Read More
How Banks Can Begin to Catch Up with Amazon’s Personalization Genius
Few banks or credit unions, or even challenger banks, use digital personalization the way Big Tech firms do. Here's how to close the. Read More
Best Practices Guide to Achieve Better Data Management in Banking
Financial institutions can improve decision making through smoother access to massive amounts of useful data right under their own. Read More
4 Ways Financial Marketers Can Use Data to Exceed Profit Expectations
Data is the make or break factor for banks and credit unions. Inefficient tools and poor communication will block the way if not. Read More
Raising Deposits Amid Coronavirus Rate-Slashing and Stock Volatility
As a safety quest intersects Fed rate cuts, financial institutions must protect and grow share. Here's how to compete without overpaying.. Read More
Fight Over Consumer Data Ownership Pits Banks Against Fintechs
Free-market approaches to 'open banking' in the U.S. dissatisfy everyone and lead to piecemeal solutions. APIs and some cooperation may. Read More
Use Data Analytics to Simplify Financial Marketing Messages
Consumers' attention shrinks as content grows. Banks and credit unions can improve results by simplifying their pitches by personalizing them.. Read More
Beyond Personalization: Three Reasons to Focus on Customer Journeys
By using the data they already possess, banks and credit unions can create the kind of orchestrated customer journey consumers. Read More
Millennials and Gen Z Need Fresh Approaches from Consumer Lenders
Getting started with credit proves tougher for young people facing higher odds than their parents. New wrinkles on credit data may help.. Read More
Artificial Intelligence in Banking: More Hype Than Reality
Data-powered tools can greatly enhance customer experience through personalization, but mainly are being used to reduce cost and control. Read More
Nontraditional Credit Data Could Bring Loans to More Consumers
'Alternative credit data,' plus a growing role for artificial intelligence, starts redefining what good credit looks like. But is it. Read More
Why Fintech Challengers May Not Conquer Banking After All
The catch: Many legacy banks won't win either, says Accenture's bank lead. The new era is all about multilateral partnerships and open data.. Read More
How Data Privacy Can Give Financial Institutions a Marketing Edge
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.. Read More
Big Tech Firms Push Further Into Banking With New ‘Super Apps’
Uber, Amazon, Google and Apple deliver banking services with enhanced data, forcing banking to offer open API. Read More
Tweetstorm Blasts Goldman Sachs and Apple Card for ‘Sexist’ Algorithm
Accusations of gender discrimination swirl around the algorithm used to set Apple Card credit limits. Are banks facing more data. Read More
Already Drowning in Data, Financial Marketers Ask for More
Pulling together the right data and understanding it challenges financial institutions. Yet personalization via analytics must be. Read More
Fintech Firms Now Using Enhanced Data To Threaten Legacy Banks
Many of the most successful fintech firms are using data and modern technology to gain scale and brand awareness to be considered formidable. Read More
How Banks and Credit Unions Can Grow Deposits with AI
Artificial intelligence has given fintechs and big banks an edge in the deposit fight. Community institutions now have a chance to catch. Read More
Financial Marketers Must Rethink How They Gather Consumer Feedback
Simply asking if consumers are happy or sad with your bank or credit union may yield more improvement than sending a massive. Read More