Don’t Let Bad Data Kill Your Financial Institution’s Brand
When you try to personalize your marketing communications and fail, you lose people's trust and undermine your brand. Here's three ways to make sure that doesn't. Read More
Article Archive: Data Analytics
Use Data and Next-Gen Tools to Drive Digital Banking Transformation
The need for extensive digital transformation in banking will require the combination of data insights, analytics and innovative. Read More
Artificial Intelligence: The Weapon of Choice in Banks’ Fight for Survival
With machine learning and artificial intelligence, traditional financial institutions can slash costs, improve the banking experience and stay. Read More
Data-Savvy Banking Organizations Will Destroy Everyone Else
Data, talent, digital technology and advanced analytics is at the core of the organizational intelligence required to grow and meet consumer. Read More
Robotics and Cognitive Automation Will Keep Banks From Drowning in Data
With data generation exploding, banks and credit unions need to automate data processing and analytic capabilities using advanced. Read More
Data Analytics Forces Community Banks and Credit Unions to Rethink What ‘Community’ Means
Community banks and credit unions must harness the power of data analytics to redefine the 'community' they serve, and build their marketing strategy around new segmentation. Read More
Top 10 Retail Banking Trends and Predictions for 2018
Banking trends and outlooks from financial services leaders and influencers as well as financial institutions from around the. Read More
Community Banks and Credit Unions Falling Behind In the Data Arms Race
When it comes to advanced analytics capabilities, there is a troubling gap growing between community institutions and big. Read More
Four AI Applications Banks and Credit Unions Can’t Ignore
Banking must use artificial intelligence (AI) to improve customer insights, customer onboarding, risk management and back office. Read More
Digital Banking Consumers Demand Hyper Personalization
Personalization is no longer enough. Financial institutions must use expanded data and advanced analytics to achieve. Read More
The Discipline of Relevant Marketing
Disciplined and focused marketers can successfully managing both customer relationships and product portfolios at the same. Read More
Welcome to the Age of Superhuman Banking
Real-time, personalized recommendations in banking are now possible thanks to big data, advanced analytics and new digital technologies.. Read More
Testing, Learning and Analytics: Are You Doing It Wrong?
How a simple shift in thinking and a few hours work could boost your direct marketing results by millions in additional. Read More
Big Data, Facebook and The Future of Bank Marketing
To leverage consumers' digital data and micro-target marketing messages with pinpoint precision, all you have to do is buy ads on. Read More
Giving Customer Acquisition and Retention a Big Boost With Machine Learning
Artificial Intelligence (AI) and machine learning will be the keys to success for financial institution marketers in the. Read More
The Five Habits of Successful Data-Driven Financial Institutions
Here is what banks and credit unions must do to be successful in a digital world dominated by data and advanced. Read More
The Five Fundamental Building Blocks for Artificial Intelligence in Banking
Banks and credit unions will need new capabilities — from machine learning to natural language processing — to succeed with artificial. Read More
Millennials Are Ready For AI To Take Over Their Financial Lives
Millennials believe artificial intelligence will make banking easier, automate routine transactions and help them simplify their financial. Read More
Competitive Survival in Banking Hinges on Artificial Intelligence
Financial services firms need to leverage the power of AI to deliver better experiences, lower costs, reduce risks and increase. Read More
How Financial Institutions Are Turning AI Into ROI
Financial institutions are beginning to explore how artificial intelligence decrease costs, enhance revenue, reduce fraud and improve the customer. Read More
Bank Execs Are Misaligned On Technology and Analytics
Many executives in the banking industry aren't just out of touch with consumers and the external market. They are out of touch internally... with each. Read More
The Rise Of Machine Learning And The Risks Of AI-Powered Algorithms
With computers using the power of AI to build and refine mathematical models on their own, financial institutions must manage new. Read More