Testing, Learning and Analytics: Are You Doing It Wrong?
How a simple shift in thinking and a few hours work could boost your direct marketing results by millions in additional. Read More
Article Archive: Data Analytics
Big Data, Facebook and The Future of Bank Marketing
To leverage consumers' digital data and micro-target marketing messages with pinpoint precision, all you have to do is buy ads on. Read More
Giving Customer Acquisition and Retention a Big Boost With Machine Learning
Artificial Intelligence (AI) and machine learning will be the keys to success for financial institution marketers in the. Read More
The Five Habits of Successful Data-Driven Financial Institutions
Here is what banks and credit unions must do to be successful in a digital world dominated by data and advanced. Read More
The Five Fundamental Building Blocks for Artificial Intelligence in Banking
Banks and credit unions will need new capabilities — from machine learning to natural language processing — to succeed with artificial. Read More
Millennials Are Ready For AI To Take Over Their Financial Lives
Millennials believe artificial intelligence will make banking easier, automate routine transactions and help them simplify their financial. Read More
Competitive Survival in Banking Hinges on Artificial Intelligence
Financial services firms need to leverage the power of AI to deliver better experiences, lower costs, reduce risks and increase. Read More
How Financial Institutions Are Turning AI Into ROI
Financial institutions are beginning to explore how artificial intelligence decrease costs, enhance revenue, reduce fraud and improve the customer. Read More
Bank Execs Are Misaligned On Technology and Analytics
Many executives in the banking industry aren't just out of touch with consumers and the external market. They are out of touch internally... with each. Read More
The Rise Of Machine Learning And The Risks Of AI-Powered Algorithms
With computers using the power of AI to build and refine mathematical models on their own, financial institutions must manage new. Read More
Artificial Intelligence Needs a Strong Data Foundation
The success of any AI initiative hinges on the data collected — from channel usage and geolocational data, to consumer beliefs and. Read More
Leveraging The Power of Behavioral Science in Banking
Machine learning and digital technology are being increasingly used by the financial services industry to change consumer financial. Read More
8 Steps To Make Data Analytics Part Of Your Bank’s Core DNA
Leveraging data is the key to driving growth, but financial institutions need to cultivate new analytics capabilities. Read More
3 Ways To Beat Tech Giants and Fintech Firms With Behavioral Marketing
Traditional marketing needs to be replaced with behavioral marketing, using real-time data and advanced analytics to drive. Read More
Advanced Analytics And The Future of Digital Lending
Succeeding as a digital lender goes beyond a great loan app to include a complete transformation of the lending process. Read More
Banking Needs An ‘Amazon Prime’ Marketing Strategy
Amazon Prime provides a level of customer experience that other industries, like banking, must follow to. Read More
The Power of Self-Service Data Analytics in Financial Services
Banks and credit unions must move beyond using customer data purely for internal reports, and start using it for great customer. Read More
SoFi Wants to Steal Your Most Coveted Customers
SoFi, one of the fastest growing fintech challenger banks, is expanding into checking accounts and wealth management. Read More
Three GDPR Challenges and Opportunities For Financial Marketers
The EU's General Data Protection Regulation (GDPR) and ePrivacy regulations are forcing banks to rethink data-driven marketing. Read More
Banking Needs Deeper Customer Insights to Remain Relevant
The ability to differentiate and deliver better customer experiences in banking requires leveraging enhanced data and advanced. Read More
Insights, Analytics and Personalization in Financial Marketing
Personalization and context are more important than ever. That's where data analytics and business intelligence come. Read More
Banking Must Move From Mobile-First to AI-First
Combine artificial intelligence (AI) with big data, advanced analytics and digital technology to deliver an enhanced banking customer. Read More