Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’
Banking providers that deliver timely, relevant and personalized messages will build loyalty and enjoy stronger revenue. Read More
Data Analytics
Data Speaks Volumes, But Are Financial Marketers Listening?
Consumers' banking data is screaming with clues about what they need, but careless banks and credit unions aren't capable of hearing these powerful cross-selling. Read More
PFM 2.0: Reigniting The Personal Financial Management Revolution in Banking
Thanks to the power of data analytics and AI, banking providers can now leverage personal financial management tools in new. Read More
How to Build a Data Strategy That Yields Big Insights and Maximizes ROI
Here are the four steps financial marketers must take to build a data analytics strategy that yields insights with the greatest. Read More
Financial Marketers Must Tap Data to Build Digital Cross-Selling Engines
Data analytics is changing the baseline of how consumers evaluate banking services and ultimately where they bank. Ignore it at your peril.. Read More
Banking Execs Must Get Hands Dirty to Dig Up Data-Driven ‘Gold’
Experts in the banking industry say there won't be any data analytics 'gold rush' if senior leaders don't roll up their sleeves and do the dirty. Read More
How Chime Bank Is Using AI to Drive Growth and Open More Accounts
Here's how one digital bank is using predictive personalization on its website to open 79% more new accounts in just ten. Read More
State of Financial Marketing: Adoption of Martech Solutions Remains Anemic
The use of digital marketing technology tools remains low in the banking industry, impacting marketing effectiveness and customer. Read More
The Four Ps of Data-Centric Organizations: People, Platforms, Processes and Partners
Here are the four pillars financial marketers must use to rebuild their organization entirely around data analytics and data. Read More
The Art and Science of Data Analytics in Financial Services
Data analytics isn't just about statistical correlations. It's about teasing out real insight that can be used to personalize everything from products to. Read More
Artificial Intelligence and The Banking Industry’s $1 Trillion Opportunity
If artificial intelligence lives up to its potential — and consumers become more comfortable with it — financial institutions could add over $1 trillion to their balance. Read More
Why Financial Marketers Should Care About Open Banking
Traditional financial services will be impacted by new competitors, more data availability, and greater consumer expectations in the era of open. Read More
Success With AI in Banking Hinges on the Human Factor
In the future, humans and machines will work together. But banking providers first need to retrain and restaff their workforce before the benefits of AI can be. Read More
Reinventing Loyalty in Financial Services: The Personal Pleasure Principle
The concept of loyalty is changing, thanks to data analytics that help banking providers personalize services, increase engagement and reward. Read More
Reality Check: Can The Banking Industry Make AI Pay Off?
Here’s why banks and credit unions may need to rethink their AI strategies and machine learning initiatives. Or put them on hold entirely.. Read More
Data Analytics and The Death of The Modern Banking Industry
The clock is ticking on traditional institutions who must leverage data better, or players from outside banking will become the primary providers of financial. Read More
Financial Marketers Must Harness the Power of Artificial Intelligence
To improve targeting, messaging and ROI, banking providers must find ways to exploit big data and advanced. Read More
7 Myths of API Development and Deployment in Banking
Open banking APIs are the foundation of future digital banking development, with several myths needing to be. Read More
WeChat Gives Glimpse Into The Future of Banking
WeChat provides a vision of what the future banking ecosystem could be, integrating messaging, payments, ecommerce and other functions in one. Read More
The Future of Banking Extends Well Beyond Just Financial Services
The banking ecosystem of the future will include far more than just financial services, using data, analytics and digital technology to make consumer's lives. Read More