How Personalized Video Boosts Engagement and ROI in Banking
Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking.. Read More
Article Archive: Data Analytics
Lack of Personalization Puts Banks at Odds with Consumer Expectations
Banks and credit unions desperately need stronger personalization models that create unique experiences and differentiate their. Read More
People Use Bank Accounts Differently Now: How Marketers Must Adapt
With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even. Read More
3 Resolutions for Digital Banking Success in 2021
As banking executives define their 2021 goals, they must commit to simplifying the digital experience, leveraging data and honing human. Read More
Data and AI Will Drive Banking’s Autonomous Future
With consumer expectations outstripping institutions' ability to deliver strong CX, automation of engagement may be the only. Read More
Banking Providers Still Aren’t Ready for Big Data
Data maturity can be competitive differentiator in banking, where quality data and analytics improve business results and customer experiences.. Read More
Does Being a ‘Primary Financial Institution’ Mean What It Used To?
A few megabanks dominate PFI status and fintechs and challengers are in ankle-deep. For Gen Z, however, 'primary bank' may not even. Read More
Better Service in Banking Begins with Deeper Data Analytics
Essential curiosity lies at the root of gathering data that helps banks and credit unions develop strong prospects and personalize service for. Read More
Top Digital Banking Transformation Trends for 2021
Banks and credit unions must rethink the definition of ‘digital banking’ and prioritize investment in data, technology, people and. Read More
Why the ROI of AI Falls Short for Nearly Everyone
Most users of artificial intelligence in banking have not maximized their ROI. Here's how banks and credit unions can improve. Read More
Why Data Privacy Could Be Banks’ Next Big Competitive Battleground
Consumers now expect value in return for providing more data, yet most financial institutions still think of 'privacy' as. Read More
Financial Institutions Benefit from AI, But Consumers Remain Skeptical
People question the value of AI-enabled interactions, including basic chatbots. Six steps can accelerate AI's impact on customer. Read More
Digital Banking Strategies Hampered By AI Talent Gap
External data and analytic capabilities can be used by banking organizations, but internal teams must be trained to deploy these. Read More
Now is the Time for Intelligent Digital Banking Experiences
The pandemic accelerated the transition to digital, but for most banks and credit unions the shift is far from complete and must become a. Read More
Financial Marketers Can’t ‘Personalize’ Anything with Junky Data
At many banks and credit unions, creativity gets priority over data management. Here's how to make your customer information more useful.. Read More
Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics
Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted.. Read More
Digital Banking Transformation Begins With Quality Data
Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time.. Read More
COVID Lessons Community Financial Institutions Must Apply in 2021
How banks and credit unions responded to the pandemic can help them solve thorny technology, data, leadership and culture. Read More
Three Steps Banks & Credit Unions Can Take to Max Digital Engagement
Personalized insights driven by deep customer understanding are what will make banks and credit unions stand out in the 'next. Read More
How Data Will Help You Retain Deposits in the Post-COVID World
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already. Read More
‘Trigger Marketing’ Hits Banking Prospects at Life’s Crossroads
It’s not just who your financial institution knows, but what you know and when you act that sells the right product when people need. Read More
COVID Forcing Major Changes to Bank Marketing in 2021 (and Beyond)
Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for. Read More