State of Financial Marketing: Adoption of Martech Solutions Remains Anemic
The use of digital marketing technology tools remains low in the banking industry, impacting marketing effectiveness and customer. Read More
Data Analytics
The Four Ps of Data-Centric Organizations: People, Platforms, Processes and Partners
Here are the four pillars financial marketers must use to rebuild their organization entirely around data analytics and data. Read More
The Art and Science of Data Analytics in Financial Services
Data analytics isn't just about statistical correlations. It's about teasing out real insight that can be used to personalize everything from products to. Read More
Artificial Intelligence and The Banking Industry’s $1 Trillion Opportunity
If artificial intelligence lives up to its potential — and consumers become more comfortable with it — financial institutions could add over $1 trillion to their balance. Read More
Why Financial Marketers Should Care About Open Banking
Traditional financial services will be impacted by new competitors, more data availability, and greater consumer expectations in the era of open. Read More
Success With AI in Banking Hinges on the Human Factor
In the future, humans and machines will work together. But banking providers first need to retrain and restaff their workforce before the benefits of AI can be. Read More
Reinventing Loyalty in Financial Services: The Personal Pleasure Principle
The concept of loyalty is changing, thanks to data analytics that help banking providers personalize services, increase engagement and reward. Read More
Reality Check: Can The Banking Industry Make AI Pay Off?
Here’s why banks and credit unions may need to rethink their AI strategies and machine learning initiatives. Or put them on hold entirely.. Read More
Data Analytics and The Death of The Modern Banking Industry
The clock is ticking on traditional institutions who must leverage data better, or players from outside banking will become the primary providers of financial. Read More
Financial Marketers Must Harness the Power of Artificial Intelligence
To improve targeting, messaging and ROI, banking providers must find ways to exploit big data and advanced. Read More
7 Myths of API Development and Deployment in Banking
Open banking APIs are the foundation of future digital banking development, with several myths needing to be. Read More
WeChat Gives Glimpse Into The Future of Banking
WeChat provides a vision of what the future banking ecosystem could be, integrating messaging, payments, ecommerce and other functions in one. Read More
The Future of Banking Extends Well Beyond Just Financial Services
The banking ecosystem of the future will include far more than just financial services, using data, analytics and digital technology to make consumer's lives. Read More
Banking Providers Must Leverage AI and Machine Learning (But Aren’t)
Banks and credit unions are not leveraging AI and machine learning to reduce costs, increase revenues and improve the customer. Read More
Three Key Strategic Questions Keeping Banking Execs Awake at Night
Financial institutions everywhere are fretting over rising interest rates and struggling to improve their CX before Amazon puts them out of business. What. Read More
Four Fundamentals of Successful Data-Driven Marketing Campaigns
Here's what financial marketers need to do to ensure they realize the value of customer data and maximize the ROI of their marketing. Read More
Banking Providers Must Look Beyond Traditional Credit Scores
More data, new analytics tools and aggregation technologies are making it easier to evaluate the credit worthiness of consumers who were previously "credit. Read More
5 Ways Banks and Credit Unions Can Apply Machine Learning Today
Fueled by the large volumes of data available in today's digital world, machine learning has the power to completely transform the experience financial institutions. Read More
Building New Banking Ecosystems Using Data and Collaboration
Open banking requires strong data and analytics skills, a digital culture and a willingness to share and collaborate with alternative. Read More
15 Applications for AI and Machine Learning in Financial Marketing
Artificial Intelligence (AI) and machine learning are very powerful marketing tools that must be used by banks and credit unions to meet consumer. Read More