The Empty Promise Of Big Data
An expert on banking analytics outlines 3 reasons financial marketers should dodge the “big data” trap and dump the term completely. A good discussion. Read More
Article Archive: Data Analytics
Big Data: Big Opportunity In Banking… Or Big B.S.?
Will big data transform the future of financial marketing? Or will banks and credit unions get crushed by a crippling tidal wave of. Read More
Is Banking Really Ready For Big Data?
Financial marketers had better master advanced data analytics, or the promises of the red hot "big data" trend could pass them. Read More