What Banking Can Learn from The World Series
Advanced data analytics has changed history in baseball. Banking can use the same approach to win customers and drive. Read More about What Banking Can Learn from The World Series
Article Archive: Data Analytics
The Invisible Bank of the Future
Invisible banking is part of a broader connected way of life, where voice and advanced analytics power digital personal. Read More about The Invisible Bank of the Future
Are Banks Really Committed To The Customer Experience?
Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about. Read More about Are Banks Really Committed To The Customer Experience?
Applying Big Data Analytics to Tackle 3 Financial Marketing Challenges
By analyzing internal, external, structured and unstructured data streams, banks and credit unions can improve their marketing. Read More about Applying Big Data Analytics to Tackle 3 Financial Marketing Challenges
Banking’s One-to-One Future is Finally Possible
Becoming a cognitive bank build around advance data analytics is the best way to achieve the promise of one-to-one customer. Read More about Banking’s One-to-One Future is Finally Possible
Turning Consumer Data Into Dollars
The banking industry must leverage consumer data to improve marketing messaging, increase sales and reduce. Read More about Turning Consumer Data Into Dollars
Preparing for the Generational Shift in Banking
Financial institutions must use data-driven technology, insights, communication and rewards in order to acquire, engage and retain. Read More about Preparing for the Generational Shift in Banking
Predictive Analytics: Think Big, Start Small… Just Start Now!
Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual. Read More about Predictive Analytics: Think Big, Start Small… Just Start Now!
Data is Banking’s Most Powerful Competitive Weapon
Financial institutions must use data-driven insights to improve the consumer experience, increase sales effectiveness and improve operational. Read More about Data is Banking’s Most Powerful Competitive Weapon
The Future of Financial Marketing Hinges on One Word: Data
The winners and losers in banking will be determined by how quickly marketing can develop the skills, tools and talent to leverage. Read More about The Future of Financial Marketing Hinges on One Word: Data
Becoming the Amazon of Banking
The power of data analytics is the foundation for winning the customer in the. Read More about Becoming the Amazon of Banking
The Billion Dollar Big Data Question
How can financial marketers leverage the huge volumes of information consumers are generating today? That's the billion-dollar big data. Read More about The Billion Dollar Big Data Question
In Search of the Unicorn: The Marketing Data Analyst
In the Digital Age, you simply can't survive without robust data analytics capabilities. But true Data Scientists are about as rare as. Read More about In Search of the Unicorn: The Marketing Data Analyst
Five Advanced Data Analytics Strategies for Financial Marketers
Banking providers can't survive without an advanced data analytics program leveraging rich consumer insights across the entire. Read More about Five Advanced Data Analytics Strategies for Financial Marketers
Banking Fails to Deliver on the ‘Personalization Promise’
The banking industry is failing to deliver the level of personalization that the digital consumer demands according to a research study by The Digital Banking. Read More about Banking Fails to Deliver on the ‘Personalization Promise’
Personalization in Banking: From Novelty to Necessity
Banking providers must close the gaps between consumers' expectations and the industry's ability to deliver a personalized. Read More about Personalization in Banking: From Novelty to Necessity
5 Big Data Trends Impacting Financial Institutions in 2016
In 2016, big data's focus will shift from IT-driven infrastructure projects to business-driven solutions, resulting in operational efficiencies and top-line. Read More about 5 Big Data Trends Impacting Financial Institutions in 2016
5 Critical Big Data Capabilities Financial Marketers Must Master
Big data could revolutionize banking —from marketing to sales and service— if banks adopt new skills, strategies and a mobile-first mindset.. Read More about 5 Critical Big Data Capabilities Financial Marketers Must Master
Building the Ultimate Financial Marketing Database
In the Digital Age, there are three types of data that have become crucial for financial marketers to capture, analyze and. Read More about Building the Ultimate Financial Marketing Database
3 Benefits of Centralizing Financial Consumers’ Marketing Data
The opportunity to segment, personalize and automate email marketing is huge… only if financial institutions can wrangle their data. Read More about 3 Benefits of Centralizing Financial Consumers’ Marketing Data
Know Your Customer… Before They Buy
How bank and credit union marketers can stitch data streams together to yield a rich, powerful view of. Read More about Know Your Customer… Before They Buy
Segmentation Critical to Finding Actionable Intel on Banking Consumers
This study's segmentation model reveals interesting differences in how people think about banking and relate to their financial. Read More about Segmentation Critical to Finding Actionable Intel on Banking Consumers