Financial Marketers Unprepared For Era Of Big Data
Consumers expect financial institutions to understand needs and offer proactive solutions based on big data insights. Are marketers. Read More
Article Archive: Data Analytics
Credit Unions Wrestle With The Promise and Potential of Big Data
Tips, advice and insights for financial institutions struggling to decipher the role and relevance of big data in. Read More
What’s The Big Deal About Big Data?
Are financial institutions ready for big data? Is it really a big deal? Here are 6 different perspectives from within the banking. Read More
Big Data: Profitability, Potential and Problems in Banking
9 out of 10 financial institutions believe big data will separate the winners from the losers in banking, but hurdles hinder. Read More
An Underutilized Approach to Business Loan Growth
Here's how the right analytically-driven marketing support can add new business loans quickly with a solid. Read More
Omni-Channel Personalization in the Banking Industry
The complexities involved with implementing a cross-channel personalization platform can be overwhelming, but this breakdown makes it. Read More
Blending Data to Target Banking Consumers With Pinpoint Precision
By bringing various data streams together, financial marketers can leverage powerful insights to target consumers with maximum. Read More
Q&A Interview: 3 Experts on Data Analytics in Banking
Three experts share their insights on the changing face of customer data analytics in the financial. Read More
The Future is All About the Data
An essay on the future of banking from one of Europe's foremost authorities on the financial. Read More
Mining the CFPB Complaint Database to Improve Your Customer Experience
Sallie Mae learns a hard lesson in the importance of customer experience analytics. If they had been paying attention, they could have seen all their CX problems. Read More
Big Data and Credit Unions: Machine Learning in Member Transactions
Can credit unions really make big data work? Or will big data's promise and potential remain out of reach for most financial. Read More
Banks’ Power to Mine Data Frightens, Intrigues Consumers
When does data analytics cross the line? Consumers worry this commonplace practice might become an invasion of. Read More
The Empty Promise Of Big Data
An expert on banking analytics outlines 3 reasons financial marketers should dodge the “big data” trap and dump the term completely. A good discussion. Read More
Big Data: Big Opportunity In Banking… Or Big B.S.?
Will big data transform the future of financial marketing? Or will banks and credit unions get crushed by a crippling tidal wave of. Read More
Is Banking Really Ready For Big Data?
Financial marketers had better master advanced data analytics, or the promises of the red hot "big data" trend could pass them. Read More