Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Poorly trained AI-driven CRM could lead to unchecked inaccuracies due to hallucinations, leaks of sensitive customer data, and create unintended discriminatory behavior.
Why Banks Risk Data Chaos by Rushing Into AI for CRM
Poorly trained AI-driven CRM could lead to unchecked inaccuracies due to hallucinations, leaks of sensitive customer data, and create unintended discriminatory behavior.
Intelligent Analytics: The New Frontier in Robust Landing Page Design
A proven three-step framework for building landing page experiences that engage and convert using AI-led tools and insights.
Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
How AI Generates Irresistible, Tailored Bank Marketing Messages
Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. That said, taking a strategic, human-centered approach is critical.
JPMorgan CEO Calls for Social Media Cleanup, Doubles Down on AI, Cloud
In his annual management letter, Jamie Dimon, JPMorgan Chase chairman and chief executive, analyzes the impact of three key technologies.
As Third-Party Cookies Crumble, Chase Shows How First-Party Data Can Be a Boon for Banks
Chase's new Media Solutions advertising platform is timed to meet marketers' thirst for targeted opportunities powered by first-party data.
Unlocking the Power of Generative AI in Banking: Insights from Microsoft’s Daragh Morrissey
Microsoft's director of AI in world financial services shares his expertise on the transformative potential of generative AI in banking, from optimizing processes to enhancing customer experiences.
Washington, Banks & AI: Here’s How to Get Ready for More Scrutiny
If your bank is adopting more and more AI tools, don't put off developing and using an institution-wide policy to control usage and risks.
Will GenAI be Your New Manager of Risk and Compliance?
While artificial intelligence offers excellent potential to help banks manage risk and compliance, McKinsey warns that it carries its own set of pitfalls.
Real-world Lessons for GenAI in Banking, According to Google
Banks are moving beyond pilots and proof of concept efforts into all-in use of GenAI, says Zac Maufe, Google Cloud's banking specialist.
How Alternative Data Can Help Lenders Discover High-quality Borrowers
Lenders should look beyond the traditional measures of consumer behavior to get a better view of how customers are leveraging credit.
Leading the Future of Work: Jacob Morgan on Top Leadership Trends for 2024
Bestselling author and futurist Jacob Morgan shares insights on the critical leadership skills and mindsets needed to navigate the complexities of the modern workplace.
Why Marketing Has a Critical Stake in ‘Data Migration’ from Legacy Systems
Mergers and moving to the cloud help drive new thinking about data. Marketing must be in the room as decisions are made.
Is it Already Too Late to Get Started with GenAI? No, But the Clock’s Ticking
GenAI is growing rapidly in adoption among banks. Laggards and holdouts can still catch up.
Intelligent Banks Do More with Less
As they face growing headwinds in 2024, banks and credit unions must double down on optimization and efficiency.
The Speed of the GenAI Revolution Is Creating a Regulatory Vacuum. What’s the Risk for Banks?
As banks charge ahead with GenAI, regulatory risk looms, thanks to slow agency rulemaking.
Your Marketing Team Needs New Skills to Succeed Today. Here’s How to Implement Them
Bank marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.
Webinar: Turbocharging Landing Page Success: Leveraging Advanced Analytics and AI Tools
How can you optimize your landing pages for success? By harnessing AI-led solutions to deliver seamless, personalized user experiences.
In The Wake of Google Gemini’s Chatbot Debacle, An Object Lesson for Banks
Banks are among the leading adopters of generative AI. But the technology is evolving faster than the guardrails needed to make it efficacious and trustworthy.
How Banks Are Fortifying their Data Against Unexpected Cyber Threats
How can banks and credit unions prepare today for a cyberattack tomorrow? This interview with Veeam consultant Rick Vanover provides the latest on data protection strategies.
Webinar: Identifying Impact Moments: Using Data and Automation to Guide Account Holders Through Their Financial Journey
Learn how data can help identify key life events that drive financial decisions, which can then be used to engage with customers.
Checkout Lessons: What Banks Need to Borrow from eCommerce
Years into banking's digital revolution, many banking websites are still slow and agonizing to use. That needs to change.
