Culture & Leadership

BofA’s Bad Eggs: Dumb & Dumber

Subscribe to The Financial Brand via email for FREE!BofA has taken a lot of heat in the press lately. As if all the problems surrounding TARP, their merger with Merrill Lynch and executive compensation aren’t enough to deal with, the bank has to respond to public outrage when one of their 300,000 employees makes a. Read More

Video: Crossing the Line With Cross-Selling

Subscribe to The Financial Brand via email for FREE!This parody video is pretty funny, so it must be hitting close to home. If you can’t watch YouTube videos at work, you can (1) read the script below, and/or (2) get your financial institution to change its silly policy. Customer: I was hoping you could help. Read More

Fired…Hired…Then Retired: The $4 Million CEO Debacle

$4 million severance one day… $474,000 salary the next Steve Blakely joined Servus Credit Union back in March 2007, a little more than a year before the 3-way marriage between Servus, Community Savings and Common Wealth Credit Unions. The merger, which received tremendous support from members who voted overwhelming to approve it, was the largest. Read More

AIG’s Security Tips for Surviving an Angry Mob

Subscribe to The Financial Brand via email for FREE!An AIG corporate security memo, leaked to Gawker, advises employees on how not to fall victim to the populist horde calling for their heads. Click to enlarge. Here’s to hoping your financial institution never, ever has to issue a memo like. Read More

Big Bank Bonuses Are the Wrong Thing to Worry About

Subscribe to The Financial Brand via email for FREE!Right now, there is much debate about how much banking executives should or shouldn’t make. Is $1 million too much? Is $500,000 fair? What about bonuses? One of the big concerns is that Washington will end up structuring compensation packages at banks (along with shareholder dividends and. Read More

For Credit Unions, the Problems Start at Home… Or Maybe Not?

Subscribe to The Financial Brand via email for FREE!Filene released a study on employee perceptions of credit unions. The study concludes that credit union employees are confused about what “a credit union” is. Among the conclusions: Employees agree on the “credit union idea” but have a very difficult time explaining that idea to external parties.. Read More

Mission, Vision, Values… And The Missing Piece

Subscribe to The Financial Brand via email for FREE!Some financial institutions have mission statements. Some have vision statements. Some have both. Some companies have a defined list of core values, while others don’t. One thing is for sure: There is a lot of confusion about what each of these tools should do. The difference between. Read More

Credit Union Gives Fleet of Cars to Staff

Subscribe to The Financial Brand via email for FREE! United Community FCU just gave brand new 2009 Chevrolet HHRs to 17 employees. The cars, wrapped from bumper to bumper with credit union graphics, cost $380,000. To pay for the campaign, the credit union is slashing its marketing budget in half. Each employee is required to. Read More


Subscribe to The Financial Brand via email for FREE!WaMu has coined a term for its staff. “WaMulians” as they’re known, is a term that dates back to at least 2003, but was only used informally. Until recently. It appears WaMu has an employee brand book, entitled “The WaMulians,” and a brochure that is currently in. Read More

Wanted: Marketing People. Also, Donuts.

Subscribe to The Financial Brand via email for FREE!“Wanted: Marketing People. Also, donuts.” This was the headline of a recruitment ad placed by Coast Capital Savings. The rest of the ad reads: Coast Capital Savings is Canada’s second largest credit union, and we’re Canada’s number one employer of awesome people. We have absolutely no way. Read More