Culture & Leadership

Wanted: Vice President of Unbanking

Subscribe to The Financial Brand via email for FREE! Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President of Unbanking.” Amy Stanton, AVP/Marketing at Connex, said the role is “essentially a snazzy name for a marketing intern who will. Read More

Big Banks Roll Out 14 Promises in ‘Customer Charter’

Subscribe to The Financial Brand via email for FREE!“This won’t happen overnight, but we will be open about our progress.” — Brian Hartzer, CEO RBS and NatWest In an effort to repair a brand image tarnished by bailouts, the Royal Bank of Scotland and sister bank NatWest launched what the pair of financial institutions call. Read More

What Would You Find If You Went ‘Undercover?’

If you aren’t watching CBS’s new show Undercover Boss Sunday evenings, you should be. It’s an eye-opener about the kind of cultural disconnects that can develop between an organization’s senior leadership at corporate headquarters and staff on the frontlines. The outline for the new reality series is simple. Each week a chief executive from a. Read More

Aussie Banker Caught on TV Ogling Semi-Nude Pics

Subscribe to The Financial Brand via email for FREE! It started like any other typical Tuesday afternoon interview, as Macquarie Private Wealth expert Martin Lakos discussed the Australian central bank’s latest interest rate decision with the Seven Network. But unknown to Lakos, a colleague, Macquarie broker David Kiely, can be seen over his shoulder in. Read More

Your Brand Isn’t What You Say It Is

Subscribe to The Financial Brand via email for FREE!Your brand isn’t what you say it is. It’s what they say it is. — Marty Neumeier, ‘The Brand Gap’ You can have a carefully calculated brand strategy, ripe with insights and good intentions. You can have a multi-million dollar marketing campaign. You can run your billboards,. Read More

Why Social Media Is A Fulltime Job

Subscribe to The Financial Brand via email for FREE!Many financial institutions delving into social media simply shovel the additional workload on top of the existing marketing staff’s responsibilities. Reality Check: Even if your marketing department has the experience to pull it off, they are probably already stretched thin and don’t have the time. It’s very. Read More

‘Simon’ Says… Check Out This Branded Intranet

Subscribe to The Financial Brand via email for FREE! The Financial Brand interviewed Mary Olson, VP of Marketing, Delta Community, and talked about the credit union’s creative — and branded – employee intranet, affectionately named “Simon.” Simon is the portal for all employee communications — the guy who knows what’s going on inside the credit. Read More