Subscribe to The Financial Brand via email for FREE!An AIG corporate security memo, leaked to Gawker, advises employees on how not to fall victim to the populist horde calling for their heads. Click to enlarge. Here’s to hoping your financial institution never, ever has to issue a memo like. Read More about AIG’s Security Tips for Surviving an Angry Mob
Subscribe to The Financial Brand via email for FREE!Right now, there is much debate about how much banking executives should or shouldn’t make. Is $1 million too much? Is $500,000 fair? What about bonuses? One of the big concerns is that Washington will end up structuring compensation packages at banks (along with shareholder dividends and. Read More about Big Bank Bonuses Are the Wrong Thing to Worry About
If all banks pretty much share the same core values, then what good are. Read More about Core Values: Do All Banks Really Believe the Same Thing?
Subscribe to The Financial Brand via email for FREE!Filene released a study on employee perceptions of credit unions. The study concludes that credit union employees are confused about what “a credit union” is. Among the conclusions: Employees agree on the “credit union idea” but have a very difficult time explaining that idea to external parties.. Read More about For Credit Unions, the Problems Start at Home… Or Maybe Not?
Subscribe to The Financial Brand via email for FREE!Some financial institutions have mission statements. Some have vision statements. Some have both. Some companies have a defined list of core values, while others don’t. One thing is for sure: There is a lot of confusion about what each of these tools should do. The difference between. Read More about Mission, Vision, Values… And The Missing Piece
Subscribe to The Financial Brand via email for FREE! United Community FCU just gave brand new 2009 Chevrolet HHRs to 17 employees. The cars, wrapped from bumper to bumper with credit union graphics, cost $380,000. To pay for the campaign, the credit union is slashing its marketing budget in half. Each employee is required to. Read More about Credit Union Gives Fleet of Cars to Staff
In order for your brand to thrive, employees must be on board. Here's 5 ways HR can do to help instill a branded culture and get staff living the. Read More about 5 Things HR Must Do to Build Your Brand
Subscribe to The Financial Brand via email for FREE!WaMu has coined a term for its staff. “WaMulians” as they’re known, is a term that dates back to at least 2003, but was only used informally. Until recently. It appears WaMu has an employee brand book, entitled “The WaMulians,” and a brochure that is currently in. Read More about WaMulians
Subscribe to The Financial Brand via email for FREE!“Wanted: Marketing People. Also, donuts.” This was the headline of a recruitment ad placed by Coast Capital Savings. The rest of the ad reads: Coast Capital Savings is Canada’s second largest credit union, and we’re Canada’s number one employer of awesome people. We have absolutely no way. Read More about Wanted: Marketing People. Also, Donuts.