Article Archive: Culture & Leadership

Wanted: Vice President of Unbanking

Subscribe to The Financial Brand via email for FREE! Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President of Unbanking.” Amy Stanton, AVP/Marketing at Connex, said the role is “essentially a snazzy name for a marketing intern who will. Read More about Wanted: Vice President of Unbanking

Why Social Media Is A Fulltime Job

Subscribe to The Financial Brand via email for FREE!Many financial institutions delving into social media simply shovel the additional workload on top of the existing marketing staff’s responsibilities. Reality Check: Even if your marketing department has the experience to pull it off, they are probably already stretched thin and don’t have the time. It’s very. Read More about Why Social Media Is A Fulltime Job

TD Helps

Subscribe to The Financial Brand via email for FREE! As part of a broader initiative to reach out to customers experiencing financial hardship, TD Canada Trust has created TD Helps, a subsite featuring 12 employee videos. The project was inspired by stories shared among employees on TD’s intranet. Most of the videos — 10 of. Read More about TD Helps

BofA’s Bad Eggs: Dumb & Dumber

Subscribe to The Financial Brand via email for FREE!BofA has taken a lot of heat in the press lately. As if all the problems surrounding TARP, their merger with Merrill Lynch and executive compensation aren’t enough to deal with, the bank has to respond to public outrage when one of their 300,000 employees makes a. Read More about BofA’s Bad Eggs: Dumb & Dumber

For Credit Unions, the Problems Start at Home… Or Maybe Not?

Subscribe to The Financial Brand via email for FREE!Filene released a study on employee perceptions of credit unions. The study concludes that credit union employees are confused about what “a credit union” is. Among the conclusions: Employees agree on the “credit union idea” but have a very difficult time explaining that idea to external parties.. Read More about For Credit Unions, the Problems Start at Home… Or Maybe Not?