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Article Archive: Culture & Leadership

For Credit Unions, the Problems Start at Home… Or Maybe Not?

Subscribe to The Financial Brand via email for FREE!Filene released a study on employee perceptions of credit unions. The study concludes that credit union employees are confused about what “a credit union” is. Among the conclusions: Employees agree on the “credit union idea” but have a very difficult time explaining that idea to external parties.. Read More

Mission, Vision, Values… And The Missing Piece

Subscribe to The Financial Brand via email for FREE!Some financial institutions have mission statements. Some have vision statements. Some have both. Some companies have a defined list of core values, while others don’t. One thing is for sure: There is a lot of confusion about what each of these tools should do. The difference between. Read More

Credit Union Gives Fleet of Cars to Staff

Subscribe to The Financial Brand via email for FREE! United Community FCU just gave brand new 2009 Chevrolet HHRs to 17 employees. The cars, wrapped from bumper to bumper with credit union graphics, cost $380,000. To pay for the campaign, the credit union is slashing its marketing budget in half. Each employee is required to. Read More

WaMulians

Subscribe to The Financial Brand via email for FREE!WaMu has coined a term for its staff. “WaMulians” as they’re known, is a term that dates back to at least 2003, but was only used informally. Until recently. It appears WaMu has an employee brand book, entitled “The WaMulians,” and a brochure that is currently in. Read More

Wanted: Marketing People. Also, Donuts.

Subscribe to The Financial Brand via email for FREE!“Wanted: Marketing People. Also, donuts.” This was the headline of a recruitment ad placed by Coast Capital Savings. The rest of the ad reads: Coast Capital Savings is Canada’s second largest credit union, and we’re Canada’s number one employer of awesome people. We have absolutely no way. Read More