Credit Unions

What Will Canada’s 3rd Largest Credit Union Be Called?

Subscribe to The Financial Brand via email for FREE!Members of Alberta’s three largest credit unions have voted overwhelmingly in favor of a merger: + Servus [ 60 branches | 195,000 members | $4.75 billion | 900 employees ] + Community Savings [ 30 branches | 110,000 members | $2.5 billion | 640 employees ] +. Read More

New Logo For Delta Community CU

Subscribe to The Financial Brand via email for FREE! In the Credit Union Times, Mary Olson, vice president of marketing of the $2.5 billion credit union said, “With this mark, Delta Community acknowledges the origins of flight but also looks ahead to the possibility and progress that flight represents.”Other rationale for the logo includes: The. Read More

An employee speaks out against his CU’s name

Subscribe to The Financial Brand via email for FREE!An employee of Maine State Credit Union says in his blog that “people should be able to see your credit union’s name and know if they are eligible for membership, without ever opening your membership brochure.” This is especially important, he adds, if you expand your field. Read More

A look back at NewGround research from 2004

Subscribe to The Financial Brand via email for FREE!The Northwestern Financial Review ran a story back in 2004 on research conducted by financial consulting firm NewGround Resources. The study included 480 credit unions. From the article: Only 2% of those in the survey believed that there is “lots of differentiation” among credit unions 68% said. Read More

When the Sponsor Changes Its Name, So Does the Credit Union

Subscribe to The Financial Brand via email for FREE!When the parent company of AFG Industries decided to roll-up its subsidiary under the holding company moniker, AGC (Asashi Glass Company), its credit union decided to follow suit. In this PDF newsletter, AGC Credit Union said: AFG Industries changed their name recently. Since we are the financial. Read More

Four Points About a National CU Campaign

Subscribe to The Financial Brand via email for FREE!Call it what you want. “A national campaign.” “A state league campaign.” “A credit union brand campaign.” “A credit union awareness campaign.” It doesn’t matter. Here are four things to consider before pursuing one. 1.) What’s in it for individual credit unions Credit unions spend a lot. Read More