Data in Action
Your hub for news and insights on leveraging data to drive growth, increase deposits, improve customer engagement, deliver better financial experiences, and ultimately, empower the world to be financially strong.
Featured Articles
5 Omnichannel Personalization Strategies That Increase Response Rates
Suncoast CU’s data chief says ‘campaign’ is a dirty word. Here are five lessons for using member data to build relationships.
How Consumer-Permissioned Data Must Anchor Banking Strategy in 2026
Only consumer-permissioned data can power the innovations and personalization that your customers demand now.
Can Traditional Financial Institutions Close the Mobile Gap?
New research shows 52% of consumers check banking apps daily. Mobile satisfaction is rising, but so are expectations.
Don’t Let Data Paranoia Hamper Your Bank’s Use of GenAI
The most valuable insights come from patterns, not profiles. Use readily available data to understand context, not expose identity.
Banks Can Convert Messy Data into Unstoppable Growth
Banks are racing to deploy AI, but the institutions that will truly break away are the ones tackling their biggest barrier head-on: data chaos.
Why AI Won’t Replace Bankers but Will Expose the Bad Ones
Personalization, when paired with data-driven insights, is emerging as the key for banks to remain relevant and indispensable to customers.
