Data in Action
Your hub for news and insights on leveraging data to drive growth, increase deposits, improve customer engagement, deliver better financial experiences, and ultimately, empower the world to be financially strong.
Featured Articles
Financial Avoidance: The Fears and Habits Holding Your Customers Back
Financial avoidance affects 22% of consumers. Learn the five psychological barriers keeping customers from engaging with banks.
Trillion-Dollar Transitions: Two Key Demographics Driving Economic Change
New research reveals how shifting demographics will reshape global markets, with Gen Z poised to control $74 trillion by 2035 and women gaining not before seen economic power.
Most Financial Institutions Have a Data Problem, Not a Deposit Problem
Data-driven personalization is key to winning deposits in 2025’s tough market. Banks must integrate customer insights to deliver relevant offers that feel like service.
How Three Banks Are Fighting Back Against App Consolidation
App consolidation is a challenge for banks who want to maintain engagement, but it’s also an opportunity to drive better results.
Fed Up with Disjointed Finances, Consumers Clamor for Integrated Experiences
Here are three ways financial providers can meet evolving consumer expectations for seamless delivery, according to new research from MX.
The Year of Engagement: Key Trends for Banks and Credit Unions in 2025
Here are five key trends reshaping banking in 2025, from open banking adoption to AI implementation, plus actionable resolutions for financial institutions to stay competitive.
Additional Resources
Why Consumers Want More from Financial Providers
In 2025, consumers want and demand more from the financial institutions and fintechs they trust to help them manage their money. More personalized. More intuitive. More connected. More streamlined. More spreadsheets?
How MX Helps Leading Banks Drive New Account Growth
MX Direct Deposit delivers immediate impact. In one week, Global Credit Union went from implementation to launch — projected to see deposit growth surge by 40x compared to its existing solution in just 72 hours.
How VeraBank Enhanced User Experiences and Grew Adoption with MX Insights
VeraBank recognized an opportunity to increase user engagement and drive deposit growth. While its services were well-positioned, the bank saw potential to create a more dynamic, user-focused experience to better connect with their customers.
Why Connectivity is Critical
A disjointed money experience leaves consumers — and the financial providers who serve them — with only part of the picture. Connecting the dots is critical.
How to Drive Engagement When Consumers Refuse to Change
Survey of 1,000+ U.S. consumers shows old habits are hard to break in how consumers manage their finances.
From Value Extraction to Value Creation: The Future of the Financial Data Economy
The biggest regulatory changes for digital financial data are here. Banks will need to adapt — or face the risk of becoming irrelevant.
The Missing Link: Where Banks May Be Failing Consumers
Mobile banking can make or break a consumer’s experience. Research shows majority would stop using a financial provider’s app if the mobile experience changes for the worse.
