Branding

Gen-Y CU staffer defines financial branding perfectly

Subscribe to The Financial Brand via email for FREE!Never mind that the author of this blog post is only 21, this kid nails it: “The best way to draw people in is to show how you are different from a bank; rate and fee changes aren’t going to do that.” His step-by-step advice is elegant. Read More

A look back at NewGround research from 2004

Subscribe to The Financial Brand via email for FREE!The Northwestern Financial Review ran a story back in 2004 on research conducted by financial consulting firm NewGround Resources. The study included 480 credit unions. From the article: Only 2% of those in the survey believed that there is “lots of differentiation” among credit unions 68% said. Read More

Ahead of their time: ‘Redbrand Credit Union’

In 1889, Peter Sommer invented a machine that wove steel wire fence to replace traditional wooden timber fences, making life easier for millions of American farmers. His invention spawned a midwestern steel giant, Keystone Steel & Wire Company.   Around 1925, Keystone introduced its first “Red Brand” fence. In a display of modern marketing savvy,. Read More