Article Archive: Branding

Ahead of their time: ‘Redbrand Credit Union’

In 1889, Peter Sommer invented a machine that wove steel wire fence to replace traditional wooden timber fences, making life easier for millions of American farmers. His invention spawned a midwestern steel giant, Keystone Steel & Wire Company.   Around 1925, Keystone introduced its first “Red Brand” fence. In a display of modern marketing savvy,. Read More