Q&A: Real-World Rebranding Lessons From a CMO in the Financial Industry
This no-holds-barred interview lays out a rebranding roadmap for financial marketers — how to ease the pain and nail the. Read More
Article Archive: Branding
Is The Banking Industry Experiencing Its Own ‘Kodak Moment’?
The intense pressure facing banking providers today is similar to the forces that killed dominant players in other industries when they failed to innovate fast. Read More
How Financial Marketers Can Use Video to Tell Their Brand Story
To build a banking brand, you have to tell your story. Using online video is one of the most powerful, effective storytelling mediums available to financial marketers. Read More
How Financial Marketers Should Calculate The Real ROI of Branding
Measuring the ROI of branding is more than just dollars and cents. Here's how financial marketers should take the conversation — and their brands — to the next. Read More
Celebrity Endorsements for Financial Brands: Smart Strategy? Or Bad Idea?
Companies around the world hire celebrities to promote their brands. But do the risks outweigh the benefits for banks and credit unions?. Read More
How One Community Bank is Taking Its Fight National
Sunrise Bank looks to turn its feel-good brand of financial help for local urban communities into a nationwide fight for the little. Read More
Protecting Brand Value During Banking Mergers
Here are four questions financial executives must ask when communicating the value of mergers and acquisitions with customers and. Read More
How Community Institutions Are Losing The War Against Megabanks
In this battle of David vs. Goliath, the two sides can't play the same game. What works for one simply won't work for the. Read More
How To Tackle The Big Rebranding Challenges In Banking
Here's what you need to do to ensure your financial institution's brand helps fuel external growth and foster internal cultural. Read More
Building an Emotional Connection Creates Value in Financial Services
Consumers with an emotional connection with their financial services provider generate significantly more value for the bank or credit. Read More
Salem Five Bank Wants To Simplify Money With An ‘Uncomplicated’ Brand
A $4.1 billion bank is differentiating its brand and standing out from the competition with a "simple" message: Uncomplicate. Read More
Financial Brands in a Digital Age: It’s All About Love
It might sound trite, but for financial marketers to win today, they have to do more than entertain. They have to uncover the. Read More
Are Consumers Emotionally Connected With Your Brand?
Building an emotional brand connection with consumers is the gateway to lower cost acquisition, stronger engagement and lasting. Read More
Do You Have a Generic Banking Brand? Or a Niche Focus?
Community-based institutions must serve a specific niche in order to survive. Do you know what your unique position is in the market? Or do you have a generic. Read More
Challenger Banks Big Hurdle: Building Consumer Trust
It's hard to 'disrupt' an entrenched industry like financial services when you're barely denting the market. You must build trust. Read More
9 Experts Discuss the Biggest Challenges of Bank Branding
Nine experts in marketing, design, product and PR provide their perspectives on the future of bank. Read More
Banking on a Powerful Brand Experience
Banking brands must reposition their brands to be at the forefront of the new digital financial. Read More
6 Keys to Branding Success in Banking Mergers
Branding can be the ultimate game changer in mergers and acquisitions — the key to uniting stakeholders and accelerating. Read More
Can Consumers Really Love Their Bank?
Consumers' feelings dictate brand preference and loyalty. Here's proof that consumers can connect with banking providers on a deep, emotional. Read More
The Importance of Narrow Focus and Differentiation
Financial institutions must narrow their focus and differentiate products and services. The essence of strategy is choosing what NOT to. Read More
How Good Are You At Telling Your Bank’s Brand Story?
It's scary how many marketers think they effectively tell their brand's story, because research suggests. Read More
5 Keys to Consumers’ Hearts That Banking Brands Need
Customer-inspired institutions strengthen relationships — and their bottom line — by baking empathy into every product, service and. Read More