Are Consumers Emotionally Connected With Your Brand?
Building an emotional brand connection with consumers is the gateway to lower cost acquisition, stronger engagement and lasting. Read More
Article Archive: Branding
Do You Have a Generic Banking Brand? Or a Niche Focus?
Community-based institutions must serve a specific niche in order to survive. Do you know what your unique position is in the market? Or do you have a generic. Read More
Challenger Banks Big Hurdle: Building Consumer Trust
It's hard to 'disrupt' an entrenched industry like financial services when you're barely denting the market. You must build trust. Read More
9 Experts Discuss the Biggest Challenges of Bank Branding
Nine experts in marketing, design, product and PR provide their perspectives on the future of bank. Read More
Banking on a Powerful Brand Experience
Banking brands must reposition their brands to be at the forefront of the new digital financial. Read More
6 Keys to Branding Success in Banking Mergers
Branding can be the ultimate game changer in mergers and acquisitions — the key to uniting stakeholders and accelerating. Read More
Can Consumers Really Love Their Bank?
Consumers' feelings dictate brand preference and loyalty. Here's proof that consumers can connect with banking providers on a deep, emotional. Read More
The Importance of Narrow Focus and Differentiation
Financial institutions must narrow their focus and differentiate products and services. The essence of strategy is choosing what NOT to. Read More
How Good Are You At Telling Your Bank’s Brand Story?
It's scary how many marketers think they effectively tell their brand's story, because research suggests. Read More
5 Keys to Consumers’ Hearts That Banking Brands Need
Customer-inspired institutions strengthen relationships — and their bottom line — by baking empathy into every product, service and. Read More
5 Brand-Building Tips for Banks and Credit Unions
What should financial brand managers do to find success? Here are five tips from the eBook, “30 Ideas to Build & Live Your. Read More
The 11 Cs of Breakthrough Financial Brands
Here's everything you need to build, grow and sustain a truly breakthrough brand in retail. Read More
The Simplicity Revolution in Banking
Financial institutions need to build their innovation strategy completely around making banking easier and saving people. Read More
Is It Time For You to Rebrand?
What’s the biggest warning sign it’s time for a financial institution to rebrand? Here are 8 perspectives from around the banking. Read More
Bank Wrestles With Bricks and Clicks in New Brand Strategy
Pioneer Bank wants to reinvent itself as a digital trailblazer while keeping one foot firmly planted in the brick and mortar. Read More
The Umpqua Bank Strategy
Umpqua went from $140 million to $25 billion in just over a decade. Here's how they became one of the financial industry's best. Read More
So Who’s Responsible For Building Your Bank’s Brand?
In retail banking, your brand is defined by your experience. So who's job is it to create the brand you need? In a word:. Read More
Unbanking With a New ‘Craft’ Brand
Two merging institutions hope to evoke ‘modern craft banking’ with a new brand and a name that busts industry conventions: Field &. Read More
Financial Institutions Lack ‘Personality’ in Social Channels
Banks and credit unions need overlook the importance of personality in social channels. Who you are can be as important as what you. Read More
Is Your Institution’s Logo Overdue for an Overhaul?
It's easy for financial brands to get stuck in their ways. But look at what the best brands are doing and you may realize your organization's is long overdue for its latest. Read More
The Importance & Impact of a Digital Presence on Banking Brands
As banking goes digital, banks and credit unions have a chance to reinvent themselves. After all, you can be anyone online. — a fresh. Read More
10 More of the Best Banking Brands to Watch
Here is a collection of awesome and inspiring financial brands that both banks and credit unions can learn. Read More