Brand Identity & Design

A Doodad Logo and an iDude Mascot

Subscribe to The Financial Brand via email for FREE!By Kelley Parks, creator of gira{ph}, and former VP/Marketing & Business Development an Call Federal Credit Union. These days, Kelley has teamed up with iDiz to help credit unions discover and amplify what is unique about their organization and create chemistry with consumers. Kelley is a regular. Read More

Q&A: Lending Club’s Rebranded Identity

Subscribe to The Financial Brand via email for FREE!The Financial Brand sat down with Rob Garcia, Senior Director/Product Strategy at Lending Club, to talk about why and how the popular peer-to-peer lending service redesigned its brand identity. You can follow along with Rob’s thoughts on the Lending Club blog, or connect with Rob on LinkedIn. Read More

Brand Identity Showcase: Garanti, SpareBank, New Alliance

Subscribe to The Financial Brand via email for FREE!Here are over 50 illustrations showing brand identities, image makeovers and new look-and-feels from banks and credit unions around the world. You can click on any image to enlarge. Garanti Bank Garanti is the third largest private bank in Turkey. Garanti asked i-am associates to enhance its. Read More

Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

Subscribe to The Financial Brand via email for FREE!In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why? The credit union wanted to make the organization “a little brighter with a different name and fresh, new look.” In the two years since rebranding as Sunova,. Read More

ANZ’s ‘Uncomplicated’ Brand Strategy

Subscribe to The Financial Brand via email for FREE!Early in 2009, Australian banking giant ANZ began quietly but methodically rolling out its new brand identity. There was little fanfare when a new ANZ logo popped up in an Indonesian airport last April. But when the bank debuted its new identity on its home turf later. Read More

Rebranding United Heritage Credit Union’s Identity

Subscribe to The Financial Brand via email for FREE! With more than 54,000 members, over $600 million in assets, and 12 branches in the Austin, Texas area, United Heritage Credit Union is one of the largest regional credit unions in Central Texas. Facing intense competitive pressure from banks and large credit unions, United Heritage turned. Read More

Commerzbank Blends Brands Following Merger

Subscribe to The Financial Brand via email for FREE! “A strong company needs a strong brand.” — Commerzbank When the third-largest bank in Germany merged with the second-largest, it left a big question: What to do about the brands? Easy. Pair the logo from one with the name and color of the other, and…whammy! You. Read More

Big Steps for First Independent’s Brand

Subscribe to The Financial Brand via email for FREE!First Independent had been family-owned for nearly 100 years, during which time the bank’s solid track record helped it forge deep roots in its southwest Washington communities. That was the good news for the bank’s ad agency, Grady Britton. The bad news? First Independent was a nearly. Read More

Virgin Should Shock Just About Everyone

Subscribe to The Financial Brand via email for FREE!Some may question Sir Richard Branson’s timing. Why would he launch a bank now? Well, for starters, Branson is exceptionally good with money. Who better to run a bank than a guy who makes money almost faster than it can be printed? But there’s a more serious. Read More

Q&A: Kent Credit Union Rebranding

Subscribe to The Financial Brand via email for FREE! The Financial Brand sat down with Kathy Hammond, VP/Business Development, Kent Credit Union earlier this year to talk about their rebranding project. The credit union rolled out a new logo, website and brand slogan, “We Make Banking Better.” While the rebranding is mostly cosmetic in nature,. Read More

From “America’s Who?” to “ACU Who?”

Subscribe to The Financial Brand via email for FREE!America’s Credit Union went out and did some brand equity research. “We asked if people had heard of us,” said the credit union’s marketing director, Heidi Marzolf, in an interview with the News Tribune. “The response was ‘America’s who?'” So the credit union is changing names, and. Read More

Banking Powerhouse ANZ Debuts New Global Logo

Subscribe to The Financial Brand via email for FREE! ANZ officially debuted its new logo in Indonesia last month, and has announced plans to roll the brand out globally later this year. Indonesia is one of the bank’s highest priorities in its expansion plan, and thus chosen as the place to launch the new brand.. Read More

SAC Uses New Look to Tout ‘The Credit Union Difference’

Subscribe to The Financial Brand via email for FREE!“Change means opportunity. Opportunity for our members, for our community, and for SAC Federal Credit Union.” — Gail DeBoer, President/SAC FCU After conducting research, SAC Federal Credit Union in Nebraska found that their somewhat dated, military look reinforced the perception that the credit union was for the. Read More

Portfolio: Hyde Bank’s Upscale Brand Image

Subscribe to The Financial Brand via email for FREE! An upscale banking image. Everything you’d ever want to know about the interior design of this 77-year old banking hall is in an article from VMSD. Brochures Grand Opening Direct Mail Piece http://hydeparkbank.net Client: Hyde Park Bank • Agency: Grillo Group • Architect: Florian Design Consultants:. Read More

Portfolio: Darby Bank’s Brand Identity Makeover

Subscribe to The Financial Brand via email for FREE! The agency that led Darby Bank’s rebranding, the Kidd Group, says they uncovered one common thread in discovery sessions with the bank — their core values: Integrity, Commitment, Excellence, Teamwork, Energy and Ability. Kidd Group turned those values into a brand acronym, ICEATEA (the bank says. Read More

El Banco Deuno: Bueno Branding

The emergence of a new, educated middle class with a larger savings capacity has meant Mexico’s demand for financial services is on the rise. Most Mexican banks have been slow to adapt. Enter El Banco Deuno. This upstart bank is sporting a fresh brand identity that is simple, distinct, flexible and aesthetically pleasing. And the. Read More

Two Credit Union Logos. Too Similar?

Subscribe to The Financial Brand via email for FREE!Back in April, Aloha Airlines closed up shop, leaving its credit union, Aloha Airlines FCU, in a bit of a pinch. The credit union assured members that it would remain a viable concern, even if meant changing the name and logo. A little while ago, the credit. Read More

Credit Union Identity Makeover Includes Logo, Branch

Subscribe to The Financial Brand via email for FREE! The old logo is dated and looks very official, like a notary’s seal. The new, contemporary logo draws off shapes found in the building. Auburn University FCU’s latest branch and new headquarters shuns traditional teller lines by opting for what they call a “dialogue delivery format,”. Read More

Credit Union Members Vote on Logo Makeover

Subscribe to The Financial Brand via email for FREE!“I’ll be honest, there were initial apprehensions. But this soon gave way to excitement.” — Cas Scott, Companion CU Marketing Manager To support a new brand theme, “We’re Listening,” the members of Companion Credit Union, based in Australia, were invited to vote and pick the new logo. Read More

A semi-new logo and sorta-new name for Marblehead Bank

Subscribe to The Financial Brand via email for FREE!“Since the mid-1800s, the term ‘savings bank’ indicated a financial institution of somewhat limited scope.” — Julie Livingston CEO, Marblehead Marblehead Savings Bank has updated its new logo while also deciding to drop the word “Savings” from its name. According to the local Marblehead paper, the bank. Read More