Brand Identity & Design

Mobile ATMs: Banks on Wheels

Financial institutions talking about themes like “community” or “convenience” should definitely consider deploying a mobile ATM. Here's some tips to help you shape the customer. Read More

Drenched in Orange

Bankinter has saturated its entire brand image in a flood of tangy bright orange. Take a look at this bold, fresh and contemporary. Read More

The Coolest Bank HQ You’ve Ever Seen

Subscribe to The Financial Brand via email for FREE! You’d have to be crazy to not want to work for this Australian investment bank. Macquarie’s new Sydney headquarters is unlike anything you’ve ever seen before. Clive Wilkinson Architects, who designed the space for Macquarie, describes the new 330,000 square foot building as a “workplace of. Read More

25 Bank Mascots

Subscribe to The Financial Brand via email for FREE!Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings. Many banks and credit unions have created mascots to support their kids clubs/accounts, notably Harris Bank’s widely loved Hubert the Lion. Sometimes these mascots transcend their original purpose. Read More

TD Introduces Mascot, But What the Heck Is It?

Subscribe to The Financial Brand via email for FREE! A press conference staged for the introduction of “TD,” the bank’s new mascot. If there were indeed that many reporters at the event with their hands raised anxiously, the number one question was likely to be, “What the heck is it?” TD Bank wants you to. Read More

Case Study: Fitzsimons Credit Union Rebranding

In early 2009, Fitzsimons Credit Union engaged Art + Business ONE for a rebranding project that was to launch in November later that year. The Financial Brand conducted this brief Q&A interview with Art + Business ONE to ask them about the strategy for Fitzsimons’ brand. The Financial Brand (TFB): What was Fitzsimons hoping to. Read More

Citizens Brand: ‘Good Banking Is Good Citizenship’

Subscribe to The Financial Brand via email for FREE! Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme, “Good Banking is Good Citizenship.” The bank will be using the “citizenship” concept as its primary brand platform, starting with an ad blitz Citizens describes as its. Read More

Kiwibank Brand Fights Back Big Aussie Banks

Subscribe to The Financial Brand via email for FREE!Australian banks had long dominated New Zealand’s financial industry, sucking as much as $3 billion annually in profits from its smaller neighbor. But in 2002, that changed with the launch of Kiwibank. In only eight years, Kiwibank has grown to over $10 billion in assets, 700,000 customers. Read More