Articles About Branch Strategies

How to Build Relationships with Branch Avoiders

Subscribe to The Financial Brand via email for FREE!Be honest. If you didn’t work in the financial services industry, how often would you step foot in a branch? So how can financial institutions build relationships with those who prefer avoiding branches as much as possible? Here’s four ideas to get you started. Pick up the. Read More

The “Convenience” Paradox

Filene just released an interesting study called “Who’s Joining Credit Unions.” Of particular interest is data that suggests a paradox between how people feel about branches and how they actually use them. While credit union members think they need a branch nearby, the data tells a different story. According to the report, the majority of. Read More

Branch Design 101

Subscribe to The Financial Brand via email for FREE!“Nothing will sour a member’s experience more quickly than waiting in line for a service you provide in another part of your branch.” — Greg Gray, IBT An article on branch design from CUNA’s Credit Union Magazine offers these very practical insights on shaping your brand experience:. Read More