Article Archive: Branch Strategies

The “Convenience” Paradox

Filene just released an interesting study called “Who’s Joining Credit Unions.” Of particular interest is data that suggests a paradox between how people feel about branches and how they actually use them. While credit union members think they need a branch nearby, the data tells a different story. According to the report, the majority of. Read More

Branch Design 101

Subscribe to The Financial Brand via email for FREE!“Nothing will sour a member’s experience more quickly than waiting in line for a service you provide in another part of your branch.” — Greg Gray, IBT An article on branch design from CUNA’s Credit Union Magazine offers these very practical insights on shaping your brand experience:. Read More