Article Archive: Branch Strategies

Why Chase Killed WaMu’s ‘Occasio’ Retail Concept

It’s been known for months that JP Morgan Chase planned to replace Washington Mutual’s innovative retail branch design with a much more traditional model. Now that the changes are actually being implemented, the failed thrift’s approach to branching is again being called into question. In a recent Wall Street Journal story, Charles Scharf, the CEO. Read More

2 Banks Thwart 1 Robber Using Great Service

Subscribe to The Financial Brand via email for FREE! The would-be thief in this FBI image is a suspect in several bank robberies. The employees working in a Seattle branch of First Mutual Bank recognized the man immediately. They’d seen his photo on a flier from the FBI and knew he was a suspect in. Read More

Robbery statistics for Q1 2008

Subscribe to The Financial Brand via email for FREE!Here’s the FBI’s latest data on robberies of financial institutions for the first three months of 2008. Type of Institution Robberies % Commercial bank 1,399 87.2% Mutual savings bank 32 1.9% Savings and loan 41 2.6% Credit union 132 8.2% TOTAL 1,604 100% Mode of Robbery #. Read More

How to Build Relationships with Branch Avoiders

Subscribe to The Financial Brand via email for FREE!Be honest. If you didn’t work in the financial services industry, how often would you step foot in a branch? So how can financial institutions build relationships with those who prefer avoiding branches as much as possible? Here’s four ideas to get you started. Pick up the. Read More

The “Convenience” Paradox

Filene just released an interesting study called “Who’s Joining Credit Unions.” Of particular interest is data that suggests a paradox between how people feel about branches and how they actually use them. While credit union members think they need a branch nearby, the data tells a different story. According to the report, the majority of. Read More

Branch Design 101

Subscribe to The Financial Brand via email for FREE!“Nothing will sour a member’s experience more quickly than waiting in line for a service you provide in another part of your branch.” — Greg Gray, IBT An article on branch design from CUNA’s Credit Union Magazine offers these very practical insights on shaping your brand experience:. Read More