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How to Turn Customer Understanding Into a Competitive Advantage

Nymbus CEO Jeffery Kendall and Nick Kennedy talk about the strategies your bank needs to win deposits and drive growth in 2025 and beyond.


Community banks and credit unions are at a crossroads. Customers expect more than ever, and outdated models aren’t enough to meet their needs—or win their loyalty. The stakes are high. If your institution isn’t focusing on what matters most to your customers, you risk falling behind.

Register now to join Nymbus CEO Jeffery Kendall and Nick Kennedy, author of The Good Entrepreneur, as they share actionable strategies to help you better understand your customers and use those insights to drive deposits and long-term growth.

What You’ll Learn:

  • How to unlock growth by understanding your customer’s needs first.
  • Why agile, customer-focused tech investments deliver faster ROI.
  • How to turn your tech stack into a growth engine aligned with your vision.
  • Strategies to deepen engagement and drive loyalty with meaningful digital connections.
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