How F&M Bank Transformed its Website with Customer Insights

Discover how F&M Bank overcame digital challenges in the ever-evolving banking landscape by partnering with SilverTech for a major digital experience upgrade.

The inability to leverage the power of data and customer analysis in their previous system prompted F&M Bank to seek a solution that would completely transform the digital experience. Learn how F&M Bank began to prioritize a new website given the lack of data insights, the limitations of their legacy WordPress system, and the team’s aspiration for an intuitive platform.

SilverTech, a digital experience agency, not only addressed F&M Bank’s immediate needs for a website transformation, but also collaborated on a comprehensive digital roadmap. This webinar dives into the critical role data played in F&M Bank’s website redesign, the intricacies of building a fully integrated digital ecosystem, exploring how to navigate the complexities and achieve synergy among different components.

In this webinar, you’ll learn more about:

• Data-Driven Decision Making: Understand how F&M Bank’s strategic process involved leveraging existing data and customer feedback to elevate the CX and create a scalable, future-proof website.
• Customer-Centric Approach: Embrace the importance of involving customers in the process and conducting user research for a more successful implementation.
• Digital Roadmap and Integration: Gain insights into the digital roadmap created for F&M Bank, uncovering how systems seamlessly play together and the strategies for achieving a fully integrated digital ecosystem.
• Strategic Elements: Gain insights into critical elements driving F&M Bank’s success, such as data insights and analysis, improved SEO, and enhanced conversions.
• Measurable Results: Understand the tangible outcomes of F&M Bank’s Sitefinity implementation, including the significant increase in website engagement, faster loading times, and a fourfold improvement in organic search.