How to Unveil the Secrets of Successful Banking Acquisition
Learn about the dynamics of the deposit-driven market, strategies for enhancing consumer loyalty, the role of data and marketing intelligence, navigating compliance regulations, and effectively optimizing media mix to attract new deposits and households.
Nearly half of bank customers have indicated a willingness to switch or use other banks for some of their banking needs, signifying a trend of decreasing loyalty that financial institutions are grappling with in the current market.
Join Jim Marous, Stephenie Williams, VP Product Operations & Strategy at Vericast and Jonathan Hanson, VP of Marketing Strategy and Member Engagement at VyStar Credit Union for this engaging webinar. This expert panel will focus on the dynamics of the deposit-driven market, strategies for enhancing consumer loyalty, the role of data and marketing intelligence, navigating compliance regulations, and effectively optimizing media mix to attract new deposits and households.
Attendees will gain insights into designing targeted marketing initiatives to encourage new checking account sign-ups. This knowledge will empower marketers to address the challenges of customer retention and deposit growth within the shifting financial sector.
Key Takeaways:
- Develop marketing strategies that will generate new checking account volume.
- Understand how to get to the appropriate "media mix" to reach your target customers.
- See how certain media channels may lower your cost per acquisition.
- Learn how to leverage data (both your institution’s data and outside data) to make sense for your financial institution and its goals.
