“It’s time to become customer-centric.” This increasingly commonplace statement, though urgent in tone, isn’t always clear on what it actually entails. What does it mean to put the customer at the center of the banking organization? What do you need to realize and sustain this framework?
In this session, Jim Marous and Mani Gopalaratnam, CEO of Resulticks explore customer-centricity in the context of financial marketing as well as its wide-ranging implications for a future-forward organization. Attendees will discover the technology and strategic building blocks for making it happen.
- Customer centricity requires a fundamental shift in the banking brand.
- Learn the keys to reshaping your banking marketing efforts to drive top-line growth at the segment-of-one level.
- Map out your own transformation journey, but begin with data.
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