Marketing That Performs: Unlocking ROI Across the Financial Customer Journey
From personalization and segmentation to creative testing and funnel acceleration, this webinar offers a roadmap for marketers looking to maximize ROI across the digital journey — all while staying true to brand and compliant in a regulated industry.
In an era of rising customer acquisition costs and evolving consumer expectations, financial marketers are under pressure to deliver not just impressions — but impact. Digital and performance marketing must now do more than drive traffic; it must drive qualified engagement, conversions, and customer growth.
In this exclusive webinar from iQuanti, two seasoned marketing leaders (Alex Chang, SVP, Creative Services at iQuanti and Ex-CMO at San Francisco 49ers & Michael Hartman, Board Member and Investor and former SVP Marketing at Mr. Cooper and CMO at Chuck E. Cheese) share how financial institutions can elevate their performance marketing programs by integrating smart content, emotional resonance, and data-driven optimization.
Key Takeaways:
- Financial Services Funnel: Understand how the performance journey has evolved — and what’s required to succeed today.
- Creative That Converts: Learn how to blend brand storytelling with high-performing digital content across channels.
- Personalization & Data Activation: Explore how to use data to inform targeting, messaging, and experience design.
- Campaign Optimization Playbooks: Get practical tips on testing, iterating, and scaling what’s working in BFS marketing.
- Cross-Channel Strategy: Align paid media, owned content, and landing experiences for stronger conversion outcomes.
