How to Get AI, Marketing, and IT in Perfect Harmony for the Optimal Banking CX
This webinar will showcase how CX is at the core of both marketing and technology, and how new tools enable marketers to become better storytellers by leveraging their partners in IT to drive customer segmentation, personalization, content creation, and more.
Between the complexity of executing high-value growth strategies from automated on-boarding to up-selling and cross-selling on disparate platforms and the explosion of new platforms, it feels like navigating your current CX and marketing technology stack and harmonizing your marketing and IT efforts are more difficult than ever before.
If you believe there has to be better way, that you can capture more market share and take advantage of the promise of double digit gains, this webinar will showcase how CX is at the core of both marketing and technology, and how new tools enable marketers to become better storytellers by leveraging their partners in IT to drive customer segmentation, personalization, content creation, and more.
In this webinar, attendees will hear directly from marketing and technology executives at forward-thinking financial institutions, sharing best practices for navigating the complex interplay between these disciplines in a world increasingly relying on analytics Artificial Intelligence.
What You’ll Learn:
- How to achieve a seamless integration of AI, marketing, and IT to transform banking CX and drive gains in account openings and improvements in retention
- Ways to leverage AI-powered Web Content Management Systems and Customer Relationship Management to automate content creation, personalize experiences, and enhance customer engagement
- What to expect in the future as Artificial Intelligence and analytics continue to mature, and AI-powered agents offer more capabilities than ever before
