Risk & Response: Building Predictive Indicators Into Credit Marketing
This webinar explores strategies for identifying, engaging and winning with consumers by adopting a risk to response mindset across campaign types.
Marketing budgets are often the first to be cut in the face of economic headwinds. However, some reports indicate marketing spend to drive new card originations is up trying to attract consumers with 0% offers and invitations to apply. In an uncertain economic environment, how can you stand out? Or, better yet, focus on consumers that others may overlook?
Join the conversation with LexisNexis® Risk Solutions as they explore strategies for identifying, engaging and winning with consumers by adopting a risk to response mindset across campaign types from pre-screen to invitation to apply (ITA).
Don’t miss industry leading insights on:
- Building campaign strategies that focus on the people over the persona to improve segmentation, predictive performance and look-a-like modeling outcomes
- Expanding your total prospect universe by tapping into alternative data and inserting predictive risk characteristics into ITA campaigns for market expansion
- Refining pre-screen campaigns by layering on alternative credit data insights to refine offers and stand out from competition while managing profitability
