Consumer Insurance: A Key Opportunity Banks Miss Out On
This webinar will highlight how various demographics view insurance and what motivates them in the purchasing process.
Franklin Madison examined survey responses from hundreds of consumers to examine their purchasing behaviors and attitudes towards insurance. This webinar will highlight how various demographics view insurance and what motivates them in the purchasing process.
Financial institutions will learn which demographic groups are most interested in using their bank or credit union to purchase insurance. They will also learn how their customers view insurance as part of an overall financial wellness plan. They will discover an untapped opportunity to provide valuable offerings to their customers to help with financial security.
What You’ll Learn:
- How your financial institution can play a major role in your customers’ overall financial health
- How your financial institution can provide a holistic solution for financial wellness to your consumers
- How your financial institution can find a new way to generate non-interest income
