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How to Generate 68% More Loan Volume from Checking Accounts

In this presentation, we’ll look at how community banks and credit unions are positioning themselves as the primary financial institutions to drive more non-interest income.


With the Fed cautioning financial institutions to rely more on non-interest income and raise the volume of lending to hedge against low-rate environments, smaller institutions face outsized risks. Community financial institutions often struggle to reach an adequate scale of data and technology that larger competitors use to drive a higher volume of consumer acquisition to offset margin compression.

In this presentation, we’ll look at how community banks and credit unions are positioning themselves as the primary financial institutions to drive more non-interest income – up to 45% more – and loans – 68% more in balances per account holder in the median portfolio – using the right deposit products and marketing strategies. Come learn why 2021 is shaping up to be community financial institutions’ time to rebound, and why your CEO should lead the charge.

What You’ll Learn:

  • Learn what propels some community financial institutions from self-preservation mode to successful turnaround, even in long-term low-rate environments.
  • Discover how the right deposit product and marketing strategy can attract consumers who are more likely to borrow and purchase more.
  • Find ways to stop cutting costs and shore up profitability using data and technology designed for smaller institutions
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