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Digital Strategy Lessons Banks Can Learn From Other Top Brands

Digital is not only about enhancing the traditional banking business model—it’s also about reimagining it for the digital age.


Digital is not only about enhancing the traditional banking business model—it’s also about reimagining it for the digital age. And financial institutions that best leverage digital strategies and technologies in innovative ways will create new value for consumers and businesses.

Many lessons can be learned by looking across various industries for best practices around digital strategy. Please join Jim Marous from The Financial Brand, alongside Scott Albahary and Kevin Colletti from Perficient, to learn what highly recognizable brands outside of banking are doing in digital and how financial institutions can leverage similar tactics to attract, engage and support customers.

What You’ll Learn:

  • Real-world digital strategies and tactics that top brands across industries, including automotive, manufacturing, and retail, are using to enhance customer experiences and increase sales
  • How these strategies can be applied to banking
  • What financial institutions can do now to get ahead of their competition
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