How to Understand Banking KPIs and Where to Focus Your Energy
Join us as we break down some of the most reliable key performance indicators (KPIs) and how those can help shape your strategy.
Everyone is looking to dive into digital, either for the first time or going further in. But what does it mean to "go digital"? And with so many options, where should you start? Join us as we break down some of the most reliable key performance indicators (KPIs) and how those can help shape your strategy.
In this session, hear from Melanie Coleman, Senior Manager, Strategy at Pannos Marketing, along with Jim Marous, Sarah Riccardi, Vice President/Marketing Manager at Peoples Bank, and Lauren Constantine, Vice President/Director of Marketing at StonehamBank as they demystify all the digital data points to help you determine which ones actually matter, and how you can use them for 2022 strategic planning.
What You’ll Learn:
- What digital metrics actually matter?
- Should you care about impressions?
- Know how to keep up with and accelerate beyond the competition
- Digital success – all about the data
