Behind the Screen of Keeping the Human in Digital
The future of banking is all about providing seamless, user-friendly banking experiences regardless of channel and learn the key elements of building a truly digital-first banking experience.
Customers have been migrating to digital channels to manage their finances for years. The digital channel is only going to increase in importance. As a financial institution, it’s critical that you’re providing your users the products and services they need – when and where they want them. But that doesn’t mean transforming into a digital-only bank; it means adopting a digital-first, digital-everywhere approach to the customer journey.
The future of banking is all about providing seamless, user-friendly banking experiences regardless of channel. This session covers key elements of building a truly digital-first banking experience. Barb Jacklin of Wintrust Financial Corporation and Ashley Kohlrus of Allegacy Federal Credit Union alongside Doug Brown of NCR discussed the key ingredients to meet and exceed customer expectations.
Key discussion topics include:
- Building user journeys: How to know them, show them and wow them
- Having a data plan: Why without it, failure is imminent
- Prioritizing financial fitness: How to build trust and financially healthy consumers
