Where are Gen Zers banking today? Big banks? Community banks? Credit unions? or fintechs? Where will they be banking in 5 years? 10 years? 20 years? Will traditional financial institutions still be relevant?
Fintechs are targeting Gen Z, raising hundreds of millions of dollars and offering sleek user experiences for young adults and their parents. Gen Z—although still young—is projected to grow to 51 million by 2030 and already has a collective spending power of $143B. For banks and credit unions to succeed in this battle to win over the next generation, they need to leverage the unique advantages they have over fintechs.
In this webinar, Zogo, the platform that helps over 100 financial institutions attract and engage Gen Z, will share three ways to effectively earn the trust of young adults. They include innovative reward programs, positioning of branches, the use of network and celebrity effects, and more.
What You’ll Learn:
- Learn from the 22-year-old CEO of Zogo on how he views Gen Z and banking
- Understand how to design incentives that attract and engage younger generations
- Explore how to implement a successful marketing campaign for Gen Z
Watch now by filling out the form on the right.