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Digital Approaches to Financial Education in the COVID-19 Era

This report covers digital engagement strategies in the post-pandemic world and how financial education fits in bank marketing strategies.


Find out how the COVID-19 pandemic and other megatrends have impacted bank marketing strategies in the current term and as banking leaders look to the future. From the importance of digital engagement to the impact of financial education, uncover how banking providers are thinking about shifting their marketing tactics for success.

What You’ll Learn:

  • The impact of COVID-19 on marketing strategies in the banking space
  • How marketing investments are shifting and where budgets are being reallocated
  • Why digital financial education tools are skyrocketing
  • Insights from a survey of 200 financial institution marketing executives

2020 Q4 Report - EverFI (Financial Education in the Covid-19 Era)

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