Winning the Digital Banking Race Across Generations
Only 56% of digital banking consumers expect to maintain their relationship over the next year, while the rest drift toward stagnation.
FEATURING: Jason Dorsey, President of The Center for Generational Kinetics, and Allison Cerra, Chief Marketing Officer at Alkami Technologies
Silent attrition may be the biggest threat most banks aren’t talking about — and the stakes are rising fast.
The 2025 Generational Trends in Digital Banking study reveals that only 56% of digital banking consumers expect to maintain their current relationship over the next year, while the rest are quietly drifting toward stagnation or disengagement.
This continuous erosion of loyalty comes just as the U.S. faces one of the largest intergenerational wealth transfers in history. Thirty-seven percent of Americans expect an inheritance in the next two decades, but if banks can’t hold on to younger, digital-first customers now, those assets — and the loyalty — will walk out the door.
Joining me today on the Banking Transformed podcast are two powerhouse experts – Jason Dorsey, President of The Center for Generational Kinetics, and Allison Cerra, Chief Marketing Officer at Alkami Technologies. They will unpack the findings from the 2025 Generational Trends in Digital Banking Study and share what banks must do now to stop the quiet exodus before it’s too late.
Remember, silent attrition doesn’t announce itself — it’s a quiet leak of loyalty, share of wallet, and future opportunity that can be devastating if ignored.
