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FEATURING: David Acevedo, President at 360View
Today we’re joined on the Banking Transformed podcast by David Acevedo, president of 360View. David discusses the critical importance of developing a comprehensive understanding of customers in the banking industry. We delve into how a 360-degree customer view can transform marketing, analytics, product development, and overall customer experience.
Acevedo discusses the challenges and benefits of implementing a holistic customer data strategy and provides practical advice for banks looking to enhance their customer understanding.
Episode Sponsor: 360View
360 View is the CRM Platform developed for banks and credit unions, providing the necessary tools to maximize your team’s performance. Their solution offers the best 360-degree view of your customers empowering you to make smarter decisions and grow your relationships. The platform includes CRM, Marketing Automation, Analytics, Profitability, and Goal and Incentive Tracking and was recently named a Top CRM Solution by Banking CIO Outlook.
For more information visit www.360view.com
About the Banking Transformed Podcast
In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.
Named as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.
Named as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.