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FEATURING: Maria Echeverria, VP of Business Development at Latinia
In today’s fast-paced digital world, customers expect their banks to provide personalized, seamless experiences that cater to their unique needs and preferences. To meet these expectations, banks must embrace innovative technologies that enable real-time, event-driven engagement.
In this episode of Banking Transformed, we’re excited to welcome Maria Echeverria, VP of Business Development at Latinia, a leading provider of real-time engagement solutions for the banking industry. We explore the challenges and opportunities banks face in delivering hyper-personalized experiences, the role of event-driven architectures in enabling this transformation, and the future of customer engagement in banking.
We also discuss where organizations must start in this personalization journey.
Sponsor: Latinia
Latinia stands out as a trailblazer in software solutions for the banking sector, emphasizing its expertise with core technologies such as “Critical Gateway” and “Next Best Action (NBA)” systems. These products empower financial institutions to convert every event into meaningful communication, enhancing customer experiences through real-time personalization and efficiency. With over two decades of experience, Latinia provides real-time transaction analysis, ensuring contextual, personalized, timely, and relevant communication. This supports banks in customer experience and retention while expanding new business opportunities.
For more information: latinia.com
About the Banking Transformed Podcast
In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.
Named as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.
Named as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.