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FEATURING: Olly Downs, Chief Technology and AI Officer at Curinos
Personalizing experiences across the entire customer lifecycle has emerged as a critical strategy for engaging customers and driving growth in banking. However, unlike retailers focusing on maximizing immediate transactions, financial institutions face unique challenges in leveraging personalization to build long-term, profitable relationships.
We are excited to have Olly Downs, Chief Technology and AI Officer at Curinos, join us on the Banking Transformed podcast. Olly will discuss the importance of personalizing experiences and engagement in banking and what marketing executives must do now to prepare for a future of hyper-personalization.
Olly also discusses the impact of AI and machine learning on customer engagement and the challenges banks face in implementing personalization strategies at scale.
Sponsor: Curinos
Amplero Personalization Optimizer is the only personalization solution built exclusively for Financial Institutions. It’s tuned for critical financial use cases and workflows – including onboarding, cross-selling and deposit growth. Where other personalization tools have limited testing capabilities—think A/B testing where you pit just one variable against another—Amplero dynamically and continuously fine-tunes the experience to deliver the best option among an entire universe of options, every time. Curinos recently announced expanded creative management workflow capabilities for Amplero incorporating generative AI, allowing marketers to rapidly create fresh, engaging content tailored to each client’s individual needs that is relevant throughout the entire customer lifecycle.
About the Banking Transformed Podcast
In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.
Named as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.
Named as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.