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FEATURING: Sarah Martin, CEO of Pulsate
Personalized, real-time micro-engagements are more than just a trend – they’re reshaping the future of banking. By leveraging technology to create meaningful, timely interactions, financial institutions can build stronger customer relationships, increase loyalty, and stay competitive in an ever-evolving digital landscape.
On today’s episode of Banking Transformed, we’re joined by two industry leaders: Sarah Martin, CEO of Pulsate, a company at the forefront of mobile engagement technology, and Eric Givens, SVP of Research and Development at Arizona Financial CU.
We discuss how real-time communication is not just about big data or complex algorithms, but about using new tools to create small, impactful moments that resonate with consumers on a personal level. Our guests also show how micro-engagements will continue to transform the banking experience, making it more human, more relevant, and more valuable for customers and financial institutions alike.
Prefer to read the conversation? Check out the edited Q&A here.
About the Banking Transformed Podcast
In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.
Named as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.
Named as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.