Customer Identity: Balancing Security and Seamless Banking Experiences


Picture of Heidi Hunter at IDology

FEATURING: Heidi Hunter, VP, Product Innovations at IDology

In a digital world where convenience, time savings, and instant access reign supreme, a physical-first banking experience is no longer the preferred option for most consumers. But how can you verify the identity of someone wanting to do business with you?

Banks should not have to make compromises between security and a seamless customer experience along their digital journey — but this requires the right identity strategy that reflects today’s risks and the needs of the modern digital consumer.

I am excited to have Heidi Hunter, VP, Product Innovations at IDology on the show. Heidi will discuss how knowing who your customer is, across channels and at all times, can be a differentiator for success.

Episode Sponsor:

IDology is the trusted leader in digital identity verification and offers the industry’s most innovative suite of multi-layered solutions to streamline customer acquisition, deter fraud, and drive revenue.

Since 2003, IDology has provided easy to implement identity solutions that are flexible and customizable. Their ExpectID® platform gives you the confidence to locate, verify, and approve more legitimate customers faster with nominal to no friction.

Visit IDology website for more

About the Banking Transformed Podcast

In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.


Jim Marous Profile PictureNamed as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.

As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.

For updates whenever new Banking Transformed podcasts are released, please sign up for The Financial Brand’s email newsletter. You can also follow Jim on Twitter and LinkedIn, or visit his professional website.

This podcast was originally published on . All content © 2024 by The Financial Brand and may not be reproduced by any means without permission.