Achieving Growth with Personalized Digital Offering

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FEATURING: Laurel Road and LoanPro

As competition in the credit and lending space intensifies, financial institutions are seeking ways to differentiate themselves through personalization and unique product offerings. In this special mini-series on the future of lending, sponsored by LoanPro, we are joined by Jonas Ng, Chief Operating Officer of Laurel Road and Colton Pond, Chief Marketing Officer at LoanPro.

They share insights on how Laurel Road has grown serving medical professionals and other key segments and how LoanPro supports innovative lending solutions after loans are booked. They also discuss the power of personalization in driving customer acquisition, cross-sales and loyalty.

Finally, Jonas and Colton share their thoughts on the three key areas for differentiation in credit and lending: interest rates and terms, product offerings, and the servicing experience. They emphasize the critical role of modernized infrastructure to enable the creation of unique and personalized products.

Prefer to read the conversation? Check out the edited Q&A here.

Sponsor: LoanPro

LoanPro is the leading modern lending and credit platform enabling lenders to innovate quicker, driving growth while optimizing efficiency. Over 600 lenders use LoanPro to enhance their borrower, agent, and back-office experiences. LoanPro’s mission of providing the platform to innovate the future of finance is enabled through its composable architecture, allowing lenders to enhance their origination, servicing, collections, and payments, all supported by a modern lending core.

https://www.loanpro.io/

About the Banking Transformed Podcast

In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.

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Jim Marous Profile PictureNamed as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.

As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.

For updates whenever new Banking Transformed podcasts are released, please sign up for The Financial Brand’s email newsletter. You can also follow Jim on Twitter and LinkedIn, or visit his professional website.

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