The Importance of Primacy in Banking
Banks are over-reliant on new account metrics that don't correlate to profitability. Worse, nearly 70% of new accounts remain inactive after 90 days.
Bank Onboarding
Articles about how banking providers can simplify and streamline the onboarding process and the customer onboarding solutions needed to get consumers and businesses to adopt direct deposits, eStatements, digital banking channels, and automatic payments as they start their journey as a new customer or a client.
Latest Spotlight Article:
The Importance of Primacy in Banking
Banks are over-reliant on new account metrics that don't correlate to profitability. Worse, nearly 70% of new accounts remain inactive after 90 days.
Popular Articles within Bank Onboarding:
How to Turn Identity Fraud Prevention into a Competitive Advantage
A secure onboarding process has the potential to be a competitive advantage. Investments in identity fraud tech can make onboarding safer and create upsell opportunities to boot.
One Portal to Rule Them All: How One Bank Streamlined Onboarding
Peapack-Gladstone Bank's goal was to create a truly end-to-end digital onboarding and KYC process that would work across all three lines of its business.
How This Cohort of Banks Mastered Deposit Growth
A small cohort of banks and credit unions managed four consecutive quarters of deposit growth, even in a rate environment where rates rose by hundreds of basis points. Here’s an important technology upgrade the institutions had in common.
Webinar: Why Just “Winning the Account” Doesn’t Count: How to Optimize Your Retail Relationships
Learn how to Maximize each stage of retail checking performance from the initial acquisition of the new account to long-term retention.
When Customers Ghost You: How to Combat ‘Silent Attrition’
Q&A: MeridianLink's Devesh Khare explains how banks can leverage data and technology to stop customers from drifting away amid intensifying competition.
What Small Businesses Want from Mobile Banking Apps (But Don’t Get)
How well do mobile banking apps meet the needs of small businesses? See where the apps fall short and what areas to prioritize for improvement.
Webinar: Transforming Digital Customer Acquisition in Banks
Learn customer-centric strategies and approaches to transforming digital customer acquisition in financial services in this webinar.
Tactics from a Nail-Biter Merger That Every Bank Marketer Can Use
Segmentation is a crucial skill for marketers tackling many challenges, not just M&A. Here's how it improved the customer communications strategy for one institution in a make-or-break situation.
Virtual Account Management Is Catching On with Corporate Customers
Corporate accounts often take weeks to open, but VAM can make the process faster and easier for banks and their business customers.
How Credit Card Issuers Are Tackling Application Abandonment
Getting consumers interested in a credit card is only part of the battle. The application process is a whole other challenge.
The Power of Sharing the ‘Why’ for Digital Banking Success
Cindy Blackstone of Southside Bank shares how a digital-first platform drove a superior customer experience, reduced costs, and growth in a highly competitive marketplace.
Webinar: How to Raise $100M in Core Deposits in < 90 Days
Learn the impact of aligning data, marketing, sales, and CX, and how consumer expectations are rising as our world becomes digital-first.
In the Battle for Direct-Deposit Relationships, New Technology Is a Game Changer
With switching so frictionless, banks and credit unions can no longer rely on inertia or inconvenience to keep direct-deposit relationships.
Webinar: Insights for Adapting Your Acquisition Marketing During Economic Volatility
Learn how successful financial service marketers are leveraging that data to create customer-first strategies that drive acquisition growth.
Webinar: The Feed Effect: Emulating the Successes of the Scrolling Format for B2C Onboarding and Engagement
Hear what banks can learn from the successes of scrolling feeds to streamline the onboarding process and make it easier to engage.
Four Ways Banks Sabotage the Onboarding Process (And How To Fix It)
One in four applicants drops out while signing up for banking services. Address these top pain points to increase sales.
Bank Deposit Growth Strategies to Offset Economic Headwinds
Banks can grow deposits through digital account opening, supporting loan capacity even as households draw down savings.
Improved Digital Account Opening Must Be a Top Priority for 2023
As banking executives prioritize digital investments, there is no better place to start than with a new account opening process.
Digital Banking Has a Long Way to Go to Surpass Branch Sales
Improving digital banking is 'Job 1,' but branches generate a ton of sales. Here's what digital and branch teams can learn from each other.
How Community Banks Can Use AI to Improve Sales and Marketing
Community financial institutions share artificial intelligence tactics that help them optimize their sales and marketing efforts.
The Best Customer Experiences Start with Identity Protection
Keeping consumer (and business) data is at the crux of trust in banking, especially during onboarding, says the CEO of IDology, Chris Luttrell. How can that trust be fostered as more institutions invest in new technologies?