6 Ways to Integrate Video Into Bank & Credit Union Marketing Plans
Video can impact engagement, conversions and clicks. Here are practical suggestions for how to use it effectively and
*Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
How Bank Comparison Sites Are Radically Altering Financial Marketing
NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one
How Google Keeps Changing Financial Marketing
Almost overnight, Google turned marketing upside down. Here's what financial marketers have to say about the powerful search
The Branding Strategy Behind Truist Bank’s New Logo Reveal
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the
Trends in Video/Audio Marketing: What Financial Institutions Must Know
Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing
How Financial Marketers Can Keep Their Emails Out of the Junk Folder
Artificial intelligence gets drafted to block spam and may snag legitimate banking messages. But AI can also help essential email get
Trendwatch 2020: How Auto Loan Marketing Will Evolve in the Year Ahead
New ways people buy cars are creating fresh loan competition, and opportunities, for traditional lenders. Refis are another option to
How Data Privacy Can Give Financial Institutions a Marketing Edge
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.
The Financial Marketer’s Guide to Building Voice Search Strategy
Becoming part of the voice search conversation with Alexa, Siri and the Internet of Things means upping your search engine optimization game.
Most Retail Banks Score Poorly for Digital Marketing
Laggard banks and credit unions can learn how to drive better results by looking at a handful of winners identified in research by
The Best Global Banking Innovations
The world's most innovative banks leveraged digital technologies and advanced analytics to generate improved CX and stronger
New Email Habits & Trends Demand Fresh Financial Marketing Strategies
Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to
Surge in Contactless Cards Makes New Challenges for Marketers
Initially reluctant to promote another card technology, marketers are scrambling as NFC-powered credit cards begin to roll out in
AI Powers Citizens Bank’s New Millennial-Focused Rebranding Campaign
To differentiate its brand from the pack, the bank opts for a younger vibe with an inclusive theme to complement enhanced data
Tapping the Power of Preapproved Offers in Financial Marketing
Common practice with existing customers using direct mail can be successfully adapted for prospects, when done
The Digital Ads Banking Consumers Hate Most (And Why)
Video marketing messages, animated banners and ads that follow you around a site annoy the heck out of bank and credit union
Neobanks Pile Into Digital Marketing Channels and TV Advertising
Financial 'advertising' increasingly doesn't look like anything like traditional Madison Avenue as new banking competitors try new
How Much Should Bank & Credit Union Marketing Executives Make?
New data show current CMO pay is flat, but the role is evolving. Digital marketing and UX-related salaries, on the other hand, are moving
Expert Tips to Boost Bank & Credit Union Email Marketing Results
Too many financial institutions still send static emails lacking personalization. Marketing professionals suggest ways to improve on
Don’t Alienate Boomers While Obsessing Over Millennials
Too much focus on younger-generation marketing risks ignoring key older consumer segments. Here's how banks and credit unions can avoid
3 Ways Financial Marketers Must Protect Their Institutions Online
As Google morphs and financial fraudsters grow craftier, being findable in web searches poses greater challenges for banks and credit unions.
Mobile Eclipses TV, Forcing Shift in Digital Ad Choices for Financial Marketers
Putting financial marketing messages in front of consumers increasingly means spending on mobile channels, and rethinking