Video can impact engagement, conversions and clicks. Here are practical suggestions for how to use it effectively and
NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one
Almost overnight, Google turned marketing upside down. Here's what financial marketers have to say about the powerful search
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the
Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing
Artificial intelligence gets drafted to block spam and may snag legitimate banking messages. But AI can also help essential email get
New ways people buy cars are creating fresh loan competition, and opportunities, for traditional lenders. Refis are another option to
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.
Becoming part of the voice search conversation with Alexa, Siri and the Internet of Things means upping your search engine optimization game.
Laggard banks and credit unions can learn how to drive better results by looking at a handful of winners identified in research by
The world's most innovative banks leveraged digital technologies and advanced analytics to generate improved CX and stronger
Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to
Initially reluctant to promote another card technology, marketers are scrambling as NFC-powered credit cards begin to roll out in
To differentiate its brand from the pack, the bank opts for a younger vibe with an inclusive theme to complement enhanced data
Common practice with existing customers using direct mail can be successfully adapted for prospects, when done
Video marketing messages, animated banners and ads that follow you around a site annoy the heck out of bank and credit union
Financial 'advertising' increasingly doesn't look like anything like traditional Madison Avenue as new banking competitors try new
New data show current CMO pay is flat, but the role is evolving. Digital marketing and UX-related salaries, on the other hand, are moving
Too many financial institutions still send static emails lacking personalization. Marketing professionals suggest ways to improve on
Too much focus on younger-generation marketing risks ignoring key older consumer segments. Here's how banks and credit unions can avoid
As Google morphs and financial fraudsters grow craftier, being findable in web searches poses greater challenges for banks and credit unions.
Putting financial marketing messages in front of consumers increasingly means spending on mobile channels, and rethinking