Bank Marketing Trendwatch: Precision-Targeting Ads with Connected TV
Connected TV gives bank marketers a unique opportunity to customize video ads for multiple markets, giving them a great way to reach Gen Z.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
How Banks Can Avoid Customer Anger from Uncoordinated Marketing
Organizational silos create overlap and wasted opportunities in digital and mail marketing. Three practical steps can turn things
Should Banks Replace Annoying Fees With a Subscription Model?
The modern consumer doesn't like fees, but they'll sign up for multiple digital subscriptions. Should banks and credit unions follow suit?
How Banks Can Improve Digital Marketing by Using Their Own Data
Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party'
5 Ways Bank Marketers Can Simplify Strategy and Kill Complexity
Rapid changes in data, AI and consumer behavior have marketers struggling. A combination of tactical and strategic insights will
Five Brand Strategy Rules for Banks to Accelerate Growth
Banks that combine online and social ad presence with a distinctive brand become top of mind. Here's how to do it without a huge
4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive
Social Media Booster for Financial Marketers: Sponsoring College Athletes
NCCA rule change means college athletes are the new social media influencers. It's a good fit for community financial institution marketing.
7 Things to Do (And Avoid) with SMS/Text in Bank Marketing
SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective
Four Key Factors Impacting Bank Marketing Strategy in 2022
Consumer use of multiple digital channels poses challenges for bank marketers relating to brand awareness, ROI, personalization and
How Banks Can Capitalize on Their Data to Stay Competitive
Fintech competitors are grabbing wallet share. It’s critical banks mine first-party transaction data to retain customer
4 Key Changes Happening in Bank Marketing in 2022
A major era in digital marketing is coming to an end. Here's how your bank's marketing team can take advantage of four developing
Here’s Why Bank Marketers Can’t Abandon Millennials for Gen Z
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking
Bank Marketing Salary Trends for 2022
The competitive job market is pushing banks to offer increased wages and perks to attract top marketing talent. Here are key
Banks Must Weigh Paying Higher Deposit Rates or Risk Losing Accounts
Sitting out deposit rate battles may not be possible. Key customers will seek higher rates and competitors' best offers may be invisible.
Guide to Creating Brand Slogans & Taglines for Banks and Credit Unions
Here are four common myths financial marketers should keep in mind when creating new slogans and taglines for banks and credit
The Top 10 Most Valuable U.S. Banking Brands in 2022
Megabanks invest billions into brand awareness. Their logos, names and brand identities make up about 13.5% of their total market
Financial Marketers: People Love Watching Banks’ (Short) Web Videos
Simple videos with a compelling story make a powerful tool for banks and credit unions to engage consumers, especially digital
Email Marketing in Banking Has Changed: Answers to Key Questions
Is email marketing on the way out? Experts say otherwise, but insist the channel is often undervalued and misused. New tactics can
Digital Bank Alert: Oxygen Lays Claim to the Gig Economy
Neobank Oxygen attracts freelancers who need help managing finances by offering generous rewards and using unique marketing
13 Unconventional Bank Marketing Campaigns for 2022
Financial marketers often default to safe, but boring, ideas. But not always. Here are some really clever creatives that shake things
5 Pivotal Marketing Trends in Banking for 2022
Out of dozens of issues for financial marketers to focus on, a handful will shape marketing strategies this year and