Connected TV gives bank marketers a unique opportunity to customize video ads for multiple markets, giving them a great way to reach Gen Z.
Organizational silos create overlap and wasted opportunities in digital and mail marketing. Three practical steps can turn things
The modern consumer doesn't like fees, but they'll sign up for multiple digital subscriptions. Should banks and credit unions follow suit?
Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party'
Rapid changes in data, AI and consumer behavior have marketers struggling. A combination of tactical and strategic insights will
Banks that combine online and social ad presence with a distinctive brand become top of mind. Here's how to do it without a huge
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive
NCCA rule change means college athletes are the new social media influencers. It's a good fit for community financial institution marketing.
SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective
Consumer use of multiple digital channels poses challenges for bank marketers relating to brand awareness, ROI, personalization and
Fintech competitors are grabbing wallet share. It’s critical banks mine first-party transaction data to retain customer
A major era in digital marketing is coming to an end. Here's how your bank's marketing team can take advantage of four developing
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking
The competitive job market is pushing banks to offer increased wages and perks to attract top marketing talent. Here are key
Sitting out deposit rate battles may not be possible. Key customers will seek higher rates and competitors' best offers may be invisible.
Here are four common myths financial marketers should keep in mind when creating new slogans and taglines for banks and credit
Megabanks invest billions into brand awareness. Their logos, names and brand identities make up about 13.5% of their total market
Simple videos with a compelling story make a powerful tool for banks and credit unions to engage consumers, especially digital
Is email marketing on the way out? Experts say otherwise, but insist the channel is often undervalued and misused. New tactics can
Neobank Oxygen attracts freelancers who need help managing finances by offering generous rewards and using unique marketing
Financial marketers often default to safe, but boring, ideas. But not always. Here are some really clever creatives that shake things
Out of dozens of issues for financial marketers to focus on, a handful will shape marketing strategies this year and