For customers with good intentions, they can earn $10 from Seattle Metro Credit Union if they promise to 'pay it
Here's a handy glossary to help every bank and credit union translate the news media's coverage of the economic
The good press might not last forever for credit unions — it's critical they take advantage of the all the love.
So you’re thinking about running a “safe and sound” campaign? Here are some various perspectives to ponder as you craft your
Over a dozen references to credit unions in the media lately. Most stop shy of endorsements, but many unabashedly urge people to
It sounds like employees of credit unions have a lot of pride in where they work, and know more about "credit unions" than we may
Maybe it's not possible for banks and credit unions to earn the love that Disney has from customers, but they can learn from Disney's
Do some banks deserve a bailout simply because they are 'too big to fall'? Industry experts are asking, but there isn't a clear
United Community FCU just gave brand new 2009 Chevrolet HHRs to 17 employees, wrapped from bumper to bumper with credit union
Marketing can't ever create a sense of trust. As with all our relationships, trust is something earned — usually over
Most credit unions in the banking industry have perfunctory names. These 50 credit unions earned a spot on the 'creative branding list'.
Affinity products are great to engage people with a financial brand and counteract the dull image associated with the average
A little due diligence and a quick search at the USPTO would have saved Orion Residential Finance a lot of pain and a truckload of
After a 100-year history with three acquisitions and two previous name changes, two Illiniois banks will now bear only one name:
This is a smart move on Silverton bank’s part. Being the largest player means working even harder to differentiate your brand from others.
Branding experts agree on one thing: a national campaign is not a CU branding panacea. Some seem to worry that it could be a complete
St. Charles Borromeo Federal Credit Union, serving St. Charles Borromeo parishioners, is changing its name to better represent the