Lessons from Ally’s Experiment with GenAI Marketing: Commit, But Carefully
A combined marketing-IT experiment at Ally Financial saved thousands of hours of staff time. Next year will see bigger and deeper implementation.
A combined marketing-IT experiment at Ally Financial saved thousands of hours of staff time. Next year will see bigger and deeper implementation.
Cheat Sheet: For expenses from credit card debt to medical bills, consumers are embracing unsecured loans. Do they help – and how could they hurt?
Powered by cards and savings, founder Max Levchin's Affirm is aiming to become a major payments brand, challenging traditional consumer credit.
Federal regulators don’t love BaaS. They can't ban it, but their emerging guidance may make it harder to close deals.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
A $350 billion opportunity awaits banks and merchants that can figure out how to let AI power seamless embedded finance.
How the neobank is redesigning its product portfolio to match Americans' financial habits, to accelerate growth.
One-hit wonders will not survive among the neobanks, but those who adapt and find profitability may lead the industry.
Don't take banking-wannabe Elon Musk's moves at face value, warns a noted payments consultant. A simple pilot overseas isn't what it seems.
U.S. 'pay-by-bank' lags the rest of the world, but experts see major growth next year. Banks must find ways to turn pay-by-bank into a win.
On the cusp of the holiday season, card banks must watch usage of their credit lines more closely.
More questions than answers as the Consumer Financial Protection Bureau proposes conducting exams of the likes of Apple Pay and Google Pay.
Copy: Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum this May. Will you be there?
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Banking innovation has to balance the futuristic with the realistic. Here's how Synchrony plays to its 'strike zone' with developing technology.
The CFPB examines the dynamics of the credit card market in its data-filled report. Red flags include 'persistent debt' for 10% of cardholders.
U.S. Bank sees potential for merchant-based buy now, pay later programs online, in person and when invoices arrive. Here’s its marketing strategy for Avvance.
Large language models can do amazing things. But 10 banks and neobanks will have large problems in 2024, after genAI missteps, Forrester says.
NerdUp is more than just a new entrant in the credit builder space. NerdWallet says its banking gambit is a way to be an even better affiliate marketing partner.
Banking as a service is the hottest strategy going, as it can help pull in the deposits everyone craves. But it is neither a short-term solution, nor an easy one.
Despite some headwinds with electric vehicles in the near term, BofA is looking ahead to EV sales picking up, thanks to improvements in charging stations and government incentives.
Even as a few dozen other countries, including China, move forward with central bank digital currencies, any plans for a U.S. CBDC are still a long way off.
Can bankers compete with a volatile and relentless leader who thinks sleeping under your desk is a virtue? Here’s how Musk set his sights on disrupting the financial services industry.
As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.
Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
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