Articles by Ron Shevlin

Ron Shevlin is Director of Research at Cornerstone Advisors. Check out more of his ideas and research on Cornerstone's Insight Vault. And don't forget to follow him on Twitter at @rshevlin.

Putting The Fizz In Apple Pay

David Evans wrote: "Apple Pay is fizzling. Unless it drastically changes course it will follow the hundreds of other attempts that have sputtered along, or have just flat-out died." My take: Apple Pay isn't a carbonated beverage losing its fizz. It's more like a wine that needs to be aged.. Read More

Why Consumers Should Fear Mobile Banking

Subscribe to The Financial Brand via email for FREE!The Financial Brand recently reported on a study conducted by GOBankingRates which found that a little more than half of consumers–56%–indicated that they have a “main concern” about mobile banking. My take: The survey really goes to show how clueless people really are. *** Let’s take a. Read More

Round Round, Shop Around, We Shop Around

Subscribe to The Financial Brand via email for FREE!According to “Two years ago showrooming was something of a boogey-man for brick-and-mortar retailers. But shopping has changed since 2014, and while showrooming didn’t go away, it’s changed its form. Consumers are getting savier, and are now increasingly likely to browse for items online for price,. Read More

Bankers’ Data-Driven Delusions

An American Banker article titled Bank CEOs Fear the Data-Driven Decision reported that: “A recent study found that analytics are underused at banks and that senior executives are cold to the technology: a scant 20% said that if it were up to them their organization would be highly data driven.” My take: As Paul Newman. Read More

Are Bankers More Dishonest?

Subscribe to The Financial Brand via email for FREE!In an article titled Are Some Professions Less Honest Than Others? Bank On It, Researchers Find, the New York Times reported on an academic study which found that: “______ were about as honest as anyone else—until they were reminded that they were ______.” What was in the. Read More

Trouble For Small Credit Unions?

Subscribe to The Financial Brand via email for FREE!When it comes to blog fodder, at one of the spectrum are sources like Forbes blogs, Fast Company, and Motley Fool, all of which occasionally publish stuff so crappy it just begs for Snarketing treatment. At the other end of the spectrum is Callahan Associates, who I. Read More

The Future Is Bright For NeoBanks

Subscribe to The Financial Brand via email for FREE!NetBanker recently published a post titled Neo-Banking is Just Getting Started, in which Jim Bruene wrote: “I believe we will see dozens, if not hundreds, of neo-banks launch in the next few years.” Jim lists four reasons supporting his opinion: 1) Simple’s $100-million exit to BBVA; 2). Read More

Can We Trust The Trust Numbers?

Subscribe to The Financial Brand via email for FREE!Each year, there seems to be no shortage of well-publicized surveys showing how much trust consumers have in banks, and how that trust has changed since the previous survey. What is it about the banking industry that makes bankers obsess over whether or not their customers trust. Read More

A Call For A Moratorium On Millennial Research

Subscribe to The Financial Brand via email for FREE!Right now, in an ad agency conference room somewhere in the United States, there is someone–a fairly senior person–saying the following: “Let’s commission a survey of Millennials. We’ll ask questions that really get to the heart and core of what they’re about. The press will pick up. Read More

Merchants’ Payments Pipe Dreams

To put it mildly, Tom Noyes’ post What Do Retailers Want? elicited a few reactions out of me. *** TN: “A top 5 merchant told me a few months ago “Retailers like Starbucks have proven that we are best placed to deliver value and influence consumer behavior. I don’t want to force my consumers to. Read More

The Problem With Those Apple Pay Projections

Subscribe to The Financial Brand via email for FREE!  As reports “Apple Pay revenue of $118 million this year and $310 million next year, which is less than one percent of Apple’s estimated revenue of $180 billion this fiscal year. Apple Pay is designed to sell phones and so far, it’s sold a boatload. Read More

Banks’ Apple Pay Opportunity

Subscribe to The Financial Brand via email for FREE!In a article titled One Banker’s View Of Apple Pay Threats, the SVP of a large bank indicated: “Though Apple gets a piece of every transaction, the company provides no help to banks in making sure their cards are “top of wallet” for use, or helping. Read More

The Non-Banks People Want To Bank With (Or Do They?)

Subscribe to The Financial Brand via email for FREE!Every once in a while, a consumer study is released whose findings are…well, let’s just say “hard to believe.” One of those studies crossed my desk this week. A survey of 3,800 Americans and Canadians revealed that 50% of respondents said that they would be likely to. Read More

Twitter Engagement In Financial Services

Subscribe to The Financial Brand via email for FREE! released an interesting study regarding industry differences in Twitter engagement based on its analysis of nearly one and a quarter million tweets sent in 2013 by firms across a number of industries. One of those industries was financial services, who accounted for 94k, or 7.6% of. Read More

Are Credit Union CEOs On The Mark With Marketing?

Subscribe to The Financial Brand via email for FREE!Mark Arnold published a blog post recently titled What CEOs Want From Marketing in which he captured the thoughts of a number of credit union CEOs regarding what they’re looking for from marketing. A few of the quotes caught my attention: “Our marketing efforts need to be. Read More

Adventures At The LoopPay Mall Kiosk

Subscribe to The Financial Brand via email for FREE!You probably think I spend my Saturday nights out at fancy dinner parties, going to the Symphony, or attending high-society social events. I do. It’s good to be me. But this past Saturday night, the two older girls were home for the weekend, which put a crimp. Read More

The Venmo Line

Every once in a while, I come across a concept, a thought, sometimes just a phrase, that captures the essence of the universe. One of those moments occurred this week. The folks over at published an article which recounted an internal online conversation various staff members had one morning regarding online P2P payments (in. Read More

Software Is Eating Marc Andreesen

Marc Andreesen (MA) famously said “software is eating the world.” Great quote. Apparently, though, as software gobbles up the world, it’s taken a few bites out of Marc’s sanity. At least, that’s what I conclude based on a Bloomberg interview with Marc regarding his plans–no, make that delusions–about disrupting financial services. *** MA: “We have. Read More

What Bank Marketers Should Know About The Fed's Survey of Consumer Finances

Subscribe to The Financial Brand via email for FREE!According to a recent Federal Reserve Bulletin: “The Federal Reserve Board’s triennial Survey of Consumer Finances (SCF) collects information about family incomes, net worth, balance sheet components, credit use, and other financial outcomes. The 2013 SCF reveals substantial disparities in the evolution of income and net worth. Read More