Articles by Ron Shevlin

Ron Shevlin is Director of Research at Cornerstone Advisors. Check out more of his ideas and research on Cornerstone's Insight Vault. And don't forget to follow him on Twitter at @rshevlin.

Disposable Mobile Apps

Having a range of mobile apps will become an important part of FIs' marketing strategies. The fact that many people will dispose of these apps after using them isn't a bad. Read More

Life During Mobile Payments

You know how much easier my life would be if I could just write books and go on radio shows and speculate how great life could be as a result of new technologies--without having to deal with the realities of. Read More

Omnichannel Delusions And Nonsense

All this discussion about omnichannel this or omnichannel that is nonsense. Perhaps it makes for interesting discussion in the IT department's break room. But it's totally useless in the executive team's board. Read More


To my delusional bank and credit union friends: Feel free to deceive yourselves into thinking that you provide superior service or that your "people" differentiate. Read More

UBS On Apple Pay: Drinking The Merchant Kool-Aid

Subscribe to The Financial Brand via email for FREE!UBS recently published a report titled The Empire Strikes Back: Retailers and Banks to Join Forces as Alternative to Apple Pay in 2015. The report is so full of misguided misconceptions that, normally, I’d be inclined to think “Where did they come up with this stuff?” But. Read More

Does Your Bank Need A Chief Ethics Officer?

I don't know how to fix the "ethics" problem in banking. What I do know is that creating a Chief Ethics Officer position won't fix much. Especially if banks creating the position don't first figure out what it's trying to. Read More