Is Gen-Y The Best Target for Mobile Banking Services?
When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.
Articles by Rob Rubin
Cross-Selling to Gen-Y Banking Consumers
72% of of adults under age 30 who are shopping for checking accounts are also in the market for other banking products.
Consumers Who Bite On Banking Promotions Aren’t Bargain Hunters
You'd think consumers who go for bank promotions might be your stereotypical deal-seekers and bargain hunters. But you'd be wrong…
More People Make Mobile Bill Payments Than Smoke Cigarettes
In the last year, the percent of smartphone owners making mobile payments grew by 36%. That has major implications for mobile banking.
What Mobile Bankers Want
Research based on consumers' actual shopping patterns reveals that mobile bankers are demanding, and expect an array of modern features.
Branch Visibility Sways Most Shoppers to Larger Institutions
When consumers look for new a bank, they consistently pick institutions with branch and ATM locations near where they work or live.
Who Wants a Reloadable Debit Card vs. a Checking Account?
Are reloadable debit cards a viable alternative to checking accounts? Or are they a solution for the unbanked? Here's what the data says.
Mobile P2P Is Growing, But Banks Are Losing the Race
The banking industry is losing its stranglehold on consumers’ cash management tools, and mobile P2P payments are one of the key battles.
Data Proves Bad Banking Experiences Hurt Customer Acquisition
48% of consumers looking for a new checking account eliminate at least one institution. Why? Four out of five cite a previous bad experience.
Consumers Shop For Checking Accounts With Email Alerts
44% of all shoppers looking for a new checking account want email alerts. The pickier the shopper, the more they want email alerts.
Why Some People Like Big Banks and Others Like Small Credit Unions
Fee sensitive shoppers choose small financial institutions, while big banks are winning the word-of-mouth referral race.
Consumer Checking Account Trendwatch 2014
Checking account features that make banking more convenient and accessible will continue to gain traction in 2014… and that means mobile.
Top 10 Checking Account Shopping Trends in 2013
In 2013, over 500,000 consumers visited FindABetterBank to shop for a new checking account. Here are 10 trends to wrap-up the year.
Are Bank Branches Doomed By Mobile Banking?
Most consumers can imagine they’ll bank 100% digitally in the future, even those who love branches and check writing.
Age Trumps Income When Targeting Checking Account Consumers
The banking industry usually segments based on income, but age is a better predictor of checking account choices, behaviors and profitability.
Meh… Consumers Who Don’t Care Choose Regional Banks
Financial shoppers that aren't particularly interested in any specific account features are most likely to choose a regional bank.
Who Cares About Debit Reward Cards?
Financial institutions offer checking account features that few consumers care about. All people really want is mobile banking and free ATMs.
Direct Banks Are Winning Mobile-Centric Consumers
Because online/direct banks don't have any branches, consumers assume they must have better mobile banking.
Why Consumers Choose and Use Reloadable Debit Cards
Reloadable debit cards are an alternative for those banking consumers who don't write checks, and they look like a standard checking account.
Young Consumers Need Bank Branches
Adults under 30 are less likely avoid bank branches than older consumers, and aren’t as interested in opening accounts online.
Women Switching Banks Need Branches More Than Men
One in four women over the age of 50 say branches are their primary concern when switching banks. How should financial marketers respond?
Why Gen-Y Is Passing Your Financial Institution By
Small institutions are losing the battle for young consumers even though their checking accounts are just as good as those at big banks. Why is that?