Articles by Rob Rubin

Rob Rubin is Managing Director of Novantas Data Services. His research leverages insights captured from thousands of bank shoppers every day while they are actually thinking about- and in the process of shopping for a new bank.

Who Wants Free ATMs? Your Grandma!

Millennials use ATMs more than older consumers, so they should be most interested in fee-free ATMs, right? Actually, that's not the case.